Primecoin and Darkcoin? Snore.
We either stay completely ignored or look for minor opportunities to educate those that are writing about crypto. I can't blame writers for ignoring us, it's up to the community to do a better job of reaching out whenever possible. That's how I see it, I've been known to be wrong most days.
I think there is plenty of blame for writers who do not do their due diligence before "educating" people. If you notice, every coin but PPC is Proof of Waste....
Very hard to believe someone who knows about all these coins has no clue about other projects (like bitshares). If she is able to give the prices and marketcaps of each coin she is almost guaranteed to have run across coinmarketcap and other, similar, platforms and in that case she would have no option but to see bitshares at #4 (well above all but 2 of the stated coins).
It is not a lack of education.. that is near certain. They are blatantly misrepresenting the landscape. And even worse...there is no comments section.
I respect your opinion, however, I will strongly disagree. It's our product, the responsibility is on us. We can talk about fairness and journalism all day, it won't change the fact that BitShares is often ignored in most articles. Rather than being upset by it, I made a list of over 100 writers that have written about Bitcoin and passed it on to marketing to start building those relationships. I'm a binary type of guy.
If I was writing the article, I would have done more research like you suggested above. However, the reality doesn't put eyes on our product without us making contacts.