After listening to the newest mumble hangout (12/26) where BM talked about the potential and need to hire more skilled developers I had the following idea:
With any paid position not only and maybe even not primarily money is what counts. More it is the working environment, the vision of the company and how serious the business is (how long lasting will my employment be). That all counts even more if a blockchain is hiring. It is a totally new concept and while many will find it interesting equally many will perceive it as a gimmick and not something to base your career on.
What means of communication helps the most to change the public perception of "the bitshares blockchain is hiring" as "just being some gimmick some altcoin developers want attack some attention with" (that would be the worst case perception and I don't think the majority of people have it but you get my point)? Text is not perfect here, it is too unpersonal and doesn't create trust, doens't give them something tangible.
The idea: A video where all BitShares devs introduce themselves. In that video the bitshares philosophy, the business model / core features of bitshares could be explained and what it means to be hired by the blockchain could be explained.
The effect: People will see a lot of talented people that have chosen to by hired by the blockchain. Trust is built since there is personal interaction between the viewer and the people that are backing the project.
Any other ideas?