Equality and being inclusive is part of the bitshares that attracts many.
Yet, for example, a developer is often referred to as 'he' and 'his'.
Although, you might consider it as reflective,
it can easily become 'projective' as in the latest newsletter:
An artist can either go to iTunes or Spotify where he is just another drop in the ocean or he can come to PeerTracks where we can pretty much guarantee he will be listened to by a ton of incentivized users looking for a future star.
... the artist can up-sell his fans ...
thus excluding half of human population and violating equality and inclusive ideals of bitshares and scaring people off.
Some practices to avoid sexism:
1) use plural pronouns: "The developers
have dreams. They
want to bring equality to people."
2) use 'he or she': "A developer
may easily be hired by the bitshares blockchain. He or she
just need to ..."