I think Keyhotee will be able to get some good press, which will help it take off very quickly.
The hot topic in both the alternative and MSM right now is the over-reach of the NSA, so Keyhotee couldn't be released at a better time IMO.
I hope the marketing director has made a good press pack for Keyhotee, maybe also with a shortened video explaining it. (The current 10 minute one cut down to a minute or something with the video slides available seperately.)
I can see lots of articles that start out headlined, something like 'Want your online privacy back from the NSA? Don 'Keyhotee' has arrived...'
(Obviously Keyhotee is much more than this, which can be explained in the article but this is probably the marketing angle/hook the press will take and it will give Keyhotee the most exposure.)