Yes. Promote our services and products. Apple doesn't pump APPL, they pump macbooks.
I agree and here is what I have to say:
Go educate people about them.
Take an angle, any of them, write an ebook, shoot a video or write a guestpost about it.
It will attract early adopters, exchanges, devs. All the things we need to grow our network of talents and users.
As a community we have to be prossumer and create content, code, video, press releases, etc.
Many of you are already doing it and I thank you for it.
2015 is going to be EPIC.