I've been working with the crew this week to get analytics tracking in place on our various web properties...
Once we have these websites tagged, I'd like to ensure that we can setup event tracking and add custom code as needed in order to track the various events that take place on these sites that are important to us.
I'll also be working closely with bytemaster and other members of the team to draft new messaging for the bitshares.org website and see that it gets updated as soon as possible.
Once tracking is in place and we have solid messaging and a layout of the site we feel comfortable moving forward with, I'd like to begin running a few small test Pay-Per-Click campaigns and/or some Display campaigns on crypto-currency related websites to test various advertising channels and marketing messages that result in new client downloads, installs, and account registrations.
In the meantime, I'm looking to establish partnerships with other marketers in the BitShares community with experience that can help out in this area. We'll be setting up a referral program where we can track and reward performance, which looks promising.
I am also considering sponsoring and/or rewarding marketers that can prove themselves capable of driving results. On that note, if you're interested in this opportunity, please send me a direct message so that we can discuss further.