Yea, NuShares is being built up around an inferior BitUSD & BitReserve is worth $100 million+ on a centralized BitGold, I'd argue with a precious metal dealer gateway we'd be superior.
It almost feels like we should detach two companies here
The BitUSD company (Website, wallet, forum, video, advertising, promotion as well as artificially stimulate turnover on bter.)
The BitGold company (Same but use delegates to grow CAP and turnover more.)
BitShares actually has at least 5 $100 million+ companies in 1
- Decentralized Exchange
- Decentralized Bank
- Decentralized Dollar
- Decentralizd Precious metals
We could give each company it's own name and market them completely separately with their own websites. Only investors would know they are part of the BitShares umbrella DAC but to customers they'd be known as completely separate companies and most would only know 1 of them.