Bitshares' brand is everything.
We are trying to promote Bitshares at a Wall Street level; start grabbing some of that $700 Trillion.
No more chest hair, please.
How about a high-quality, long-sleeved white collared shirt with an embroidered Bitshares logo?
Something like this? http://www.polyvore.com/cgi/img-thing?.out=jpg&size=l&tid=127689952
That shirt has the gold buttons that match the gold in the word "bit" on the cover of your book too.
I'm sure we as a community here could have a Bitshares Crowdfunding to buy you 4 or 5 of them, no problem. Dan and Brian too?
Maybe even up your delegate pay a bit to keep them pressed?
Bitshares primary colors (white, the light blues of the logo, and a dash of that gold color) and proper branding will create the right kind of awareness.