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Offline Stan

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The Value of Public Relations
« on: March 08, 2015, 09:31:08 PM »

The Value of Public Relations


Most seem to agree that BitShares needs better public relations.  We have all seen what happens when we do it wrong!  Nobody has ever done public relations for a decentralized company before, so we have to figure it out on the fly, just like all the other things we are doing for the first time in history.  We want to preserve the decentralized nature of BitShares while maintaining a coherent public message.  That is what we have been working to sort out in recent weeks.  We hope you will be patient with our temporary lull in communications while we get our coherently decentralized PR act together.

Wikipedia defines Public Relations in this way (emphasis added):

Quote
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.  ... The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions. ... Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders.

Common activities include designing communications campaigns, writing news releases and other content for news and feature articles, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization's spokesperson by speaking in public and public officials, preparing clients for press conferences, media interviews, and speeches, writing website and social media content, facilitating internal/employee communications, and managing company reputation and marketing activities like brand awareness and event management.  Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns...

Our goal is to correctly anticipate the needs and reactions
of all of our "many publics".
 

These would include:
  • Those who are interested in discussing/participating in the technical developments.
  • Those who are interested in the economic and libertarian ideals behind BitShares.
  • Those who want to invest in BitShares without dealing with frequent unsubstantiated rumors.
  • Those who just want to enjoy BitShares products and services with the same level of clear information they would have with any other business, including BitAsset users and potential merchants.
  • Potential partners whose own PR image may depend on ours.
  • Regulatory authorities.
  • Industry opinion makers.
  • Competitors and sources of deliberate disinformation.
In the past we have happily enjoyed free-wheeling interactions with a broad audience at bitsharestalk.org.  This has often led to our casual forum statements being misunderstood, especially when translated into many languages around the globe or misrepresented by those seeking to cause trouble.  So we are actively reworking our communication strategy by developing a formal channel for releasing information to all parts of the world simultaneously with consideration of the different demographic groups and cultures that have an interest in BitShares.

What works best for each of these groups does not necessarily work well for the others, so a few compromises will be necessary.  But, we are trying to get better at meeting the needs of all.  We are currently in discussions with representatives from many of these groups and hope to reach a consensus that will satisfy them all in the near future. We're glad to say that we're making progress in formulating a better approach than we have had in the past.  One that is  more fair to everyone.

In the mean time, the developers are still working hard on development.

So, nothing has changed about what we believe or where we are going.  We are just becoming a bigger family and learning how to deal with the unique needs of all of its members.

Success will be achieved when we are able to give everybody open access to all information in a form that is clear, concise, complete, current, consistent, considerate and compatible with the needs of all BitShares stakeholders.
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline hadrian

Re: The Value of Public Relations
« Reply #1 on: March 08, 2015, 10:05:59 PM »
...We hope you will be patient with our temporary lull in communications while we get our coherently decentralized PR act together...

...In the past we have happily enjoyed free-wheeling interactions with a broad audience at bitsharestalk.org...

...We are currently in discussions with representatives from many of these groups and hope to reach a consensus that will satisfy them all in the near future. We're glad to say that we're making progress in formulating a better approach than we have had in the past.  One that is  more fair to everyone...


It's nice to hear something about what's going on.

I hope at some point soon the void caused by the 'temporary lull in communications' will be filled with something of substance, for the sake of good PR!
This topic is a start!

I also hope that whatever's going on behind the scenes is constructive, and beneficial for BitShares...
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lzr1900

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Re: The Value of Public Relations
« Reply #2 on: March 08, 2015, 10:14:41 PM »
patient?NO!
heard this type of words thousands time!!!

Offline davidpbrown

Re: The Value of Public Relations
« Reply #3 on: March 08, 2015, 10:21:30 PM »
If PR is to replace "free-wheeling interactions" and open discussions, then it will need to punch its weight. Ideally that PR will go beyond maintaining a perception and will be real marketing. Also, investors like to have insight and confidence follows from knowing what the risk is or more importantly isn't .. PR is just talk.. and crypto has a lot of talk already.
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Offline Stan

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Re: The Value of Public Relations
« Reply #4 on: March 08, 2015, 11:02:57 PM »
Perhaps the PR industry has its own PR problem if PR is perceived as "just talk".

PR is effective communications.

You don't get effective communications if busy engineers are always throwing unorganized facts and conflicting opinions over the wall and hoping the public can stitch it all together in a coherent and accurate picture.

Somebody has to make sure that the needs all of the stakeholders are being considered in any public statement.

 :)
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline cass

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Re: The Value of Public Relations
« Reply #5 on: March 08, 2015, 11:27:33 PM »
█║▌║║█  - - -  The quieter you become, the more you are able to hear  - - -  █║▌║║█

Offline BTSdac

Re: The Value of Public Relations
« Reply #6 on: March 09, 2015, 01:06:54 AM »
BTS Foundation?
github.com :pureland
BTS2.0 API :ws://139.196.37.179:8091
BTS2.0 API 数据源ws://139.196.37.179:8091

Offline mike623317

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Re: The Value of Public Relations
« Reply #7 on: March 09, 2015, 01:30:49 AM »
Perhaps the PR industry has its own PR problem if PR is perceived as "just talk".

PR is effective communications.

You don't get effective communications if busy engineers are always throwing unorganized facts and conflicting opinions over the wall and hoping the public can stitch it all together in a coherent and accurate picture.

Somebody has to make sure that the needs all of the stakeholders are being considered in any public statement.

 :)

I agree but, i think this is where a clear roadmap posted on the bitshares website would be helpful. That is something many people have been asking for. An agreed roadmap gives us clear direction and if you want me to put my hard earned money into bts then i need to see the direction for the next 6 months and milestones being achieved.


Offline hpenvy2

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Re: The Value of Public Relations
« Reply #8 on: March 09, 2015, 04:50:14 AM »
Perhaps the PR industry has its own PR problem if PR is perceived as "just talk".

PR is effective communications.

You don't get effective communications if busy engineers are always throwing unorganized facts and conflicting opinions over the wall and hoping the public can stitch it all together in a coherent and accurate picture.

Somebody has to make sure that the needs all of the stakeholders are being considered in any public statement.

 :)

I agree but, i think this is where a clear roadmap posted on the bitshares website would be helpful. That is something many people have been asking for. An agreed roadmap gives us clear direction and if you want me to put my hard earned money into bts then i need to see the direction for the next 6 months and milestones being achieved.

 +5%

http://maidsafe.net/roadmap

Offline xeroc

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Re: The Value of Public Relations
« Reply #9 on: March 09, 2015, 07:01:39 AM »
+5%

http://maidsafe.net/roadmap
I agree .. even a stupid one as the maidsafe one does a good job ..
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Offline btswildpig

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Re: The Value of Public Relations
« Reply #10 on: March 09, 2015, 07:24:28 AM »
+5%

http://maidsafe.net/roadmap
I agree .. even a stupid one as the maidsafe one does a good job ..

 :P Do we even have a "system requirement" information for installing the wallet ? I see many software has that , even really small projects .
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Offline cube

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Re: The Value of Public Relations
« Reply #11 on: March 09, 2015, 07:31:04 AM »
+5%

http://maidsafe.net/roadmap
I agree .. even a stupid one as the maidsafe one does a good job ..

It seems 'stupid' to the technical people but I think it is useful (and not 'stupid') for the non-technical people. 
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Offline cass

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Re: The Value of Public Relations
« Reply #12 on: March 09, 2015, 07:43:13 AM »
+5%

http://maidsafe.net/roadmap
I agree .. even a stupid one as the maidsafe one does a good job ..

It seems 'stupid' to the technical people but I think it is useful (and not 'stupid') for the non-technical people.

+1
█║▌║║█  - - -  The quieter you become, the more you are able to hear  - - -  █║▌║║█

Offline cass

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Re: The Value of Public Relations
« Reply #13 on: March 09, 2015, 07:44:38 AM »
█║▌║║█  - - -  The quieter you become, the more you are able to hear  - - -  █║▌║║█

Offline betax

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Re: The Value of Public Relations
« Reply #14 on: March 09, 2015, 08:16:22 AM »
roadmap, milestones  +5%
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