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Offline ak

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Updates From Adam
« on: March 09, 2015, 01:25:46 AM »

I’m excited to be working with the rest of the BitShares community to make BitShares a success in 2015.

Recently, there have been comments made on the BitShares forum about me and that it seems like my involvement with BitShares is eerily reminiscent of the former BitShares Marketing Director, Brian Page. I know that it’s no secret that many of the members of the community were not impressed with his performance as the BitShares Marketing Director; however, what seems to be unclear to members on the BitShares community is exactly what my role is supposed to be within the BitShares community. Thus, I’d like to take this opportunity to clarify.

Since Brian’s departure, the community decided that it would be in its best interest to decentralize our marketing efforts, which means that I am not the BitShares Marketing Director. I have never been the BitShares Marketing Director, nor will I ever be the BitShares Marketing Director.

With last year’s merger between BitSharesX, DNS, and VOTE, due to my marketing expertise, extreme passion for politics, and deep desire to make a major difference in the world, I was brought on specifically to work with BitShares to develop a blockchain based voting solution that could be integrated with the BitShares blockchain. In just a few short months, I have successfully promoted the idea of developing a blockchain-based voting solution, creating awareness of and interest in the innovative approach, here in the United States and abroad.

I have spent a considerable amount of effort researching the voting industry, reviewing voting legislation, and networking with legislators and election officials at all levels of government within the United States, in an attempt to assess the current landscape, gain support for our innovative solution, and identify opportunities for its implementation in the public sector.

Upon developing our proof of concept voting system and demonstrating the technology at an industry conference in California (CA) this past December, we received an official endorsement from a well-respected Registrar of Voters, which is prominently featured on the home page of the Follow My Vote website (https://followmyvote.com). Legislators and election officials in Virginia (VA), our home state, have also been very supportive.

Despite the overwhelming support, the reality of the situation is that each state in the United States has laws governing what types of voting systems can be certified for use in elections, which are extremely outdated due to a false paradigm. This means that certain laws will need to be changed in various states, in order to allow for our voting system to be piloted, certified, and adopted.

Although official government elections are proving to be a long-lead opportunity for us in the U.S., the good news is that legislation seems to be the only barrier to entry. With this in mind, we intend to shift this paradigm and bring this legislation up to date by educating legislators and election officials in the U.S. about the advantages of leveraging 21st century technology to improve the democratic process. We have also begun to look outside the U.S. to seek opportunities for adoption.

We were recently invited to Oslo, Norway to speak about our voting solution at a national summit. According to this study (http://bradblog.com/Docs/YearInElections-2014-Final_021115.pdf), Norway is the world’s leader when it comes to electoral integrity, whereas the U.S. currently ranks 45th. Hopefully, once our ideas our introduced there on a national stage, we’ll be able to gain entry to government sponsored elections much quicker. In the meantime, we’ll be focusing on building grassroots movements in both countries in an effort to expedite the process.

We’ve also started to look into ways to implement our voting solution in the private sector. We’re actively exploring alternative use cases for our voting solution, such as market research/opinion polling, online petitions, people’s choice awards, and proxy voting. We will be sure to keep the community updated on the outcome of our efforts here in the days ahead.

Follow My Vote has just gained access to a small portion of the vested stake that was allocated to us as part of the merger, which we have yet to spend. To ensure we are all on the same page, these funds were specifically allocated to Follow My Vote to ensure my commitment to this joint venture and to support the development of a voting system that will be integrated with the BitShares blockchain.

It goes without saying that I have a vested interest in ensuring the BitShares market cap continues to grow, as it will increase the value of our development fund and allow us to accomplish more with our allocation. With this in mind, I’ve agreed to get involved in directly marketing BitShares and lend my expertise in any way I can. However, being that my time is extremely limited, my involvement in directly marketing BitShares has been limited to the BitShares website and social media.

I was directly involved in getting our new website updated, with Cass leading the charge. My main goal was to ensure that the content was developed and site, as a whole, was transitioned with Search Engine Optimization (SEO) and Analytics tracking in mind. Now that this has been accomplished, we have yielded to Cass and other members of the BitShares marketing community that are closer to the BitShares brand and more familiar with the core product (BitAssets) to ensure that the user experience and messaging appeals to our customer base. However, we will continue to keep an eye on analytics, implement tracking, and provide performance reports, as needed, to ensure that the BitShares marketing community, as a whole, continues to drive results.

On that note, now that a full month has passed since the launch of our new website, I’d like to provide the community with some monthly performance statistics for Feb. 2015, which are as follows:

Website    

Unique Visitors    10,978
Top Landing Page    bitshares.org/
BitAsset Whitepaper Views    6,639
BitAsset Whitepaper Downloads   253
BitAsset Whitepaper Readers    1,673
BitShares Client Downloads   1352
Github BitShares Client Downloads   165

In addition to helping out with the website, my team and I have also been managing our social media accounts. rgcrypto and I met earlier in the year, at which point we discussed his marketing expertise. I gave him the opportunity to take over the management of our Facebook account; and, after demonstrating his ability to drive results via Facebook, we worked to get him elected as a 100% delegate. Aside from Facebook, we’re also managing our Twitter, Google+, and YouTube profiles and have provided performance statistics for all of our social media channels for Feb. 2015 below:

Facebook

Total Fans    6,685
Average Likes    263
Average Comments   2
Average Shares    3
Average Total Reach (Organic)    421
Average Total Reach (Paid)   10,051
Fan Base Growth   17%

Twitter

Followers    4,533
Impressions   40,100
Engagement Rate    2.60%
Link Clicks   393
Retweets    179
Favorites    156
Replies    13

Google+

Total Fans    150
Views   1,287
Actions on Posts   88
New Followers    11

YouTube

Subscribers    256
Views   628
Minutes Watched   3,682
Likes   18
Top Video   What is DPOS - Delegated Proof of Stake?

An affiliate referral program is another thing that I have been working with valzav to get off the ground. Although we’ve already got some solid tracking capabilities in place, after an internal discussion, we are hesitant to launch an incentivized program until we have true identity verification capabilities in place to prevent would be bad actors from gaming the system. To this end, I’m in talks with representatives from Jumio, a leading identity verification company, to discuss potential partnership opportunities. We are in the process of gaining developer access to their platform to begin exploring their API in an attempt to determine the level of work involved in order to integrate with BitShares.

Although we have yet to start a formal incentivized affiliate referral program at this time, I want to reassure the community that we are tracking referral activity. As such, I have provided referral statistics with respect to new BitShares accounts that were registered through faucet.bitshares.org in Feb. 2015:

Referrer   Total
www.minebitshares-com   28
rgcrypto   18
bitshares [social media]   9
cass   7
marketing.methodx   7
www-paycoin-ws   7
bitsharesblog   5
bts_traderx   5
index-html   5
beyondbitcoin   4
follow-my-vote   3
stan   3
bitsharesblocks   2
clayop   2
methodx   2
page01   2
bytemaster   1
home1   1
mf-tzo   1
paycoinws   1
refer-o-matic   1
test123   1
whiskey   1
Grand Total   116

I would like to take this opportunity to sincerely thank all of the affiliates listed above for all of their hard work in February. The community should know that this is a tremendous improvement over January. We had 42 referrals in Jan. 2015, which means we’ve seen nearly a 300% increase in performance.

As a final update, when taking into consideration that I won’t be able to dedicate as much time to directly marketing for BitShares as I originally intended, I’d like to take this opportunity to formally pledge 1M BTS in contributions to a development fund that I will control, which will be setup to sponsor BitShares related marketing initiatives that I consider to be worthwhile. On that note, I will be accepting proposals from members of the BitShares community on an ongoing basis and will work directly with marketers to ensure approved proposals are properly funded.

Let’s get to work!

ak

Offline Troglodactyl

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Re: Updates From Adam
« Reply #1 on: March 09, 2015, 01:38:35 AM »
Excellent, thanks for the update!

Offline Riverhead

Re: Updates From Adam
« Reply #2 on: March 09, 2015, 01:53:38 AM »

Great update, Adam. Thank you!

Offline JA

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Re: Updates From Adam
« Reply #3 on: March 09, 2015, 01:59:32 AM »
the twitter followers are not that hq  :-\

Offline xeroc

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Re: Updates From Adam
« Reply #4 on: March 09, 2015, 06:55:30 AM »
Thanks for the update ..
What I'd like to see is a status update thread for VOTE and FMV with kind of regular (biweekly or so) updates .. would that be possible?
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Offline .yoshi

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Re: Updates From Adam
« Reply #5 on: March 09, 2015, 07:09:11 AM »
Appreciate the update. Best of luck in Norway

Offline cube

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Re: Updates From Adam
« Reply #6 on: March 09, 2015, 07:25:52 AM »
We were recently invited to Oslo, Norway to speak about our voting solution at a national summit. According to this study (http://bradblog.com/Docs/YearInElections-2014-Final_021115.pdf), Norway is the world’s leader when it comes to electoral integrity, whereas the U.S. currently ranks 45th. Hopefully, once our ideas our introduced there on a national stage, we’ll be able to gain entry to government sponsored elections much quicker. In the meantime, we’ll be focusing on building grassroots movements in both countries in an effort to expedite the process.

We’ve also started to look into ways to implement our voting solution in the private sector. We’re actively exploring alternative use cases for our voting solution, such as market research/opinion polling, online petitions, people’s choice awards, and proxy voting. We will be sure to keep the community updated on the outcome of our efforts here in the days ahead.

Thanks for the update ..
What I'd like to see is a status update thread for VOTE and FMV with kind of regular (biweekly or so) updates .. would that be possible?

This seems an exciting time for bts in Norway. And possible private sector' projects. A regular update would be helpful.
« Last Edit: March 09, 2015, 07:27:52 AM by cube »
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Offline cass

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Re: Updates From Adam
« Reply #7 on: March 09, 2015, 07:53:20 AM »
Thanks for the update ..
What I'd like to see is a status update thread for VOTE and FMV with kind of regular (biweekly or so) updates .. would that be possible?

 +5%
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Offline BTSdac

Re: Updates From Adam
« Reply #8 on: March 09, 2015, 09:06:39 AM »
good work  +5%
and have you contact any partner to support bts/bitusd payment , like game site or other website that need micro payment.
I think this is very useful to BTS ecosystem
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Offline cass

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Re: Updates From Adam
« Reply #9 on: March 09, 2015, 09:08:09 AM »
Please gimme access to our twitter account, thx!
Pinged you via skype about days before…

« Last Edit: March 09, 2015, 09:15:27 AM by cass »
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Offline luckybit

Re: Updates From Adam
« Reply #10 on: March 09, 2015, 11:40:56 AM »
I don't agree with the strategy of approaching the public sector. I think the public sector will be hostile to the Bitshares community at first. I would like to see you approach the private sector because the private sector knows how to use email at least in the United States.

The numbers aren't great but it's a start. We can compare February to March to see if marketing is effective.
« Last Edit: March 09, 2015, 11:42:40 AM by luckybit »
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Offline Empirical1.2

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Re: Updates From Adam
« Reply #11 on: March 09, 2015, 12:11:59 PM »
We were recently invited to Oslo, Norway to speak about our voting solution at a national summit. According to this study (http://bradblog.com/Docs/YearInElections-2014-Final_021115.pdf), Norway is the world’s leader when it comes to electoral integrity, whereas the U.S. currently ranks 45th. Hopefully, once our ideas our introduced there on a national stage, we’ll be able to gain entry to government sponsored elections much quicker. In the meantime, we’ll be focusing on building grassroots movements in both countries in an effort to expedite the process.

We’ve also started to look into ways to implement our voting solution in the private sector. We’re actively exploring alternative use cases for our voting solution, such as market research/opinion polling, online petitions, people’s choice awards, and proxy voting. We will be sure to keep the community updated on the outcome of our efforts here in the days ahead.

Yeah when I first heard about Vote, I thought it would be a slow unprofitable process that BTS definitely shouldn't have wasted a valuable $500 000 + on but there are potential markets in other use cases,,,

https://bitsharestalk.org/index.php?topic=6915.msg91885#msg91885

Hi Adam!  :) Just had a chance to look briefly at followmyvote. It seems from the site, that followmyvote is being pushed as mainly an alternative election voting system. Do you think you may face the problem Thomas Edison did with his first invention?   

Quote
Thomas Edison’s first invention patent (#90,646) was an electric voting machine. He spent a lot of time and effort on it. The machine was a marvelous vote tabulating machine, but Edison discovered that the last thing politicians wanted was a machine that could count votes accurately.
See more at: http://marketingconfessions.com/2011/07/thomas-edisons-7-billion-dollar-marketing-and-promotions/#sthash.pcRHpTXp.dpuf


Having said that it seems like there are a lot of other applications for the Vote DAC as well, like internet polls, perhaps distribution of crypto-currencies, shares, or samples to truly unique individuals and not bots, market research would be the big one.

Do you envisage building up support for it's efficacy by using some of these smaller use cases as a proving ground?

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Offline CLains

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Re: Updates From Adam
« Reply #12 on: March 09, 2015, 12:23:45 PM »
We were recently invited to Oslo, Norway to speak about our voting solution at a national summit.

This seems an exciting time for bts in Norway. And possible private sector' projects. A regular update would be helpful.

We're super excited about this! Since January I've been working with my brother Spectral to increase interest in the beyond bitcoin space here in Norway. This is the first result of our efforts that has been made public. We have also made other arrangements for this event, and we hope in time to be one of the key players here in Norway working for Bitcoin and 2.0 technologies. Doing meetups and fostering relationships does take time, but for the long haul it is an essential component to progress.

Offline rgcrypto

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Re: Updates From Adam
« Reply #13 on: March 09, 2015, 03:46:30 PM »
It's great to have news from you Adam! :)


Offline cass

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Re: Updates From Adam
« Reply #14 on: March 10, 2015, 12:23:56 AM »
We were recently invited to Oslo, Norway to speak about our voting solution at a national summit.

This seems an exciting time for bts in Norway. And possible private sector' projects. A regular update would be helpful.

We're super excited about this! Since January I've been working with my brother Spectral to increase interest in the beyond bitcoin space here in Norway. This is the first result of our efforts that has been made public. We have also made other arrangements for this event, and we hope in time to be one of the key players here in Norway working for Bitcoin and 2.0 technologies. Doing meetups and fostering relationships does take time, but for the long haul it is an essential component to progress.

 +5% +5% +5% YESSSS ... you'll have my vote!!!
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