I was showing to some friends yesterday how fast bitshares transactions and how user friendly with the name registration are and light bulbs were signing on top of their heads...
I do it the same way.
It's tough to explain it to some people but if you just show them how the web wallet works (voip screenshares are a great way too!) then it all clicks a lot faster.
The older people want to secure their savings and retirement and the younger people ask me more about investing for their future, paying off their student loans and stuff.
When they learn about how we're decentralized and how crazy-fast BitShares' transactions are too, it's a no-brainer.