First off, I know nothing about marketing, so please feel free to build on this idea, it is very rough around the edges.
I'm looking at this trip suggestion here: http://www.shareably.net/perfect-road-trip-map/
What if people started an infinite never ending loop following the path of that trip, to help people who want to go on that trip collaborate, and also start providing accommodations locally, heck may be even using BitUSD?
I.e. like a perpetually moving community hitting all states at once and growing. Raising awareness and building a community is probably one of the keys to success for crypto adoption. Hopefully folks who recently did the road trip could share some light on what works and what doesn't.
It could help build the sense of community, combine Uber, AirBnB, etc. into one. i.e. ability to collaborate and coexist entirely using a crypto, while also making it fun.