I read just over half and it looked good and fairly positive, no strong takeaways. What it did well is tempts a closer look at BitShares, from those who might be interested. So, having depth obvious and available to those who follow through will be important. Perhaps put a header on this forum pointing to the principal website; blog; and other more technical raw detail.
Triox makes his point too strong but it's true that more press releases and other forms of communication, targeted at different audiences, will become more important.