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Offline Stan

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The BitShares Brand
« on: January 08, 2014, 10:00:22 PM »



BitShares    - Reimagine Everything
Keyhotee    - Own your Identity
PTS            - Trade future BitShares
AGS           - Build future BitShares
BitShares X - Save & Exchange Anything

Another Idea:
BitShares X - Earn 5% or MORE on ANYTHING

Now that our momentum is building and we have an active marketing arm, it’s time to think seriously about branding.  We need an umbrella brand in which to invest our marketing efforts so that we don’t water them down with too many sub-brands.  Given the number of DACs we envision, that could certainly happen if we start advertising ProtoShares and AngelShares and BitShares and DomainShares and LuckyShares and, um, DogeShares etc.

We need to market all these products under one brand that everyone recognizes.  Like Microsoft Word, Microsoft Excel, Microsoft Windows, etc.

Our Invictus brand is focused on our role as a trustworthy partner known as a behind-the-scenes innovator and even-handed community developer.  But we need a more highly visible brand for our whole crypto-equity ecosystem.  A brand not for who we are but for what we are building. A brand with Satoshi-like immunity from the risks of association with a flesh and blood company. One Brand to find them all with a single Google search.

We have decided to dedicate our established BitSharesTM brand to the cause.  It is already getting a lot of attention and it has a nice parallelism with Bitcoin, which in the public mind has become virtually synonymous with the crypto-currency ecosystem, including all its altcoins.  We hope that BitShares will serve a similar function for the crypto-equity domain.

What does this mean for our existing projects?  Well, BitShares already applies to a whole family of our exchange DACs.  Now it applies to them all.  For example.

•   BitShares PTS is our brand of proto shares honoring industry miners.
•   BitShares AGS is our brand of angel shares honoring industry patrons.
•   BitShares BEX is our flagship brand for our first Bank and EXchange DAC.
•   BitShares CEX is our brand for our first Commodities EXchange.
•   BitShares LKS is our brand for LuckyShares – robotically honest gaming.
•   BitShares DMS is our brand for DomainShares – an IP address registry.

Keyhotee is not a crypto-equity and therefore has its own privacy-oriented brand.

We could use everyone’s help in starting to use these new names in all our dialogs, documents, graphics, and web sites. 
 
« Last Edit: January 14, 2014, 12:55:47 AM by bytemaster »
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

bitbro

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Re: The BitShares Brand
« Reply #1 on: January 08, 2014, 10:06:14 PM »
Great thinking. I gotta get me some more BitShares PTS before this news gets out!


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Offline barwizi

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Re: The BitShares Brand
« Reply #2 on: January 08, 2014, 10:22:17 PM »
Call me a radical or whatever, but we need to actually go in the opposite direction first. To market something , to Brand something, we have to make it known, to make it known we have to know it ourselves. We do that by defining it. We have an understanding of what cryptos are, how PTS works and the like, but really, we need to find a way to speak to the world and define this new thing called a DAC. Everyone worries about the volatility of BTC, while we currently rely on it, DACs have the possiblity of devising a new marker for value. Putting this out into the world may very well bring value because most of the crypto -newcomers do not wish to spend their days on trade sites watching for crashes. They want to buy, sit then cash out later. Let's define, then market the idea of investing in a DAC via crypto, and show the endless possibility of profit and growth of investments.
« Last Edit: January 08, 2014, 10:24:10 PM by barwizi »
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Offline Shentist

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Re: The BitShares Brand
« Reply #3 on: January 08, 2014, 10:30:03 PM »
i don't get it and which brand we invest with the first round of protoshares and angelshares? bitshares BEX?

Offline 5chdn

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Re: The BitShares Brand
« Reply #4 on: January 08, 2014, 10:46:18 PM »
Great thinking. I gotta get me some more BitShares PTS before this news gets out!
+1

I just exchanged all my PTS for BitShares PTSTM at the rate 1:1!

Offline toast

Re: The BitShares Brand
« Reply #5 on: January 08, 2014, 11:05:50 PM »
This would really confuse me.

Usually it's <company name> <product name>.

BitShares PTS implies protoshares are a sub-thing of bitshares. But really "BitShares PTS" are also used to redeem shares in future DACs that have nothing to do with bitshares. I would honestly see it as a marketing gimmick after I stopped being confused (same reaction as when I learned the true meanings of "Nobel Memorial Prize in Economics" or "Megacoin").

The only thing that makes sense is to name different BitShares chains with sub-name. So BitShares BEX and BitShares CEX are fine.
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bitbro

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Re: The BitShares Brand
« Reply #6 on: January 08, 2014, 11:22:55 PM »
I say lather it up and slap it on everything.  BitShares babay!


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bitbro

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Re: The BitShares Brand
« Reply #7 on: January 08, 2014, 11:25:10 PM »
Stan,

Is "BitShares" more akin to "Apple" or "Mac"?


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Offline bytemaster

Re: The BitShares Brand
« Reply #8 on: January 08, 2014, 11:58:37 PM »
BitShares implies any DAC that has Shares and covers the entire concept of DACs.   

BitShares Bank & Exchange is what everyone has associated with BitShares.

BitShares BEX from Invictus Innovations or the Invictus BitShares BEX.     

For the latest updates checkout my blog: http://bytemaster.bitshares.org
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Offline Stan

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Re: The BitShares Brand
« Reply #9 on: January 08, 2014, 11:59:51 PM »
Stan,

Is "BitShares" more akin to "Apple" or "Mac"?


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BitShares ~ Mac
Invictus ~ Apple

Except that BitShares could apply to sponsored/endorsed 3rd Party DACs that honor PTS and AGS.
Maybe its more like

BitShares ~ Linux

or put another way:

Apple      >   Mac
Invictus   <   BitShares

(My apologies to mathematicians for comparing apples and oranges.)
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline onceuponatime

Re: The BitShares Brand
« Reply #10 on: January 09, 2014, 02:11:48 AM »
I didn't experience any confusion at all upon reading Stan's opening post. On the contrary, it made eminent sense. I hope that it is rapidly adopted as it will aid me in explaining the ecosystem to others.

Offline rysgc

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Re: The BitShares Brand
« Reply #11 on: January 09, 2014, 02:44:23 AM »
I love to see all terms and names unified there can be no confusion about what's what. But isn't this a better hierarchy/naming convention? I think at least with outside communication it better be spelled out completely and use the short writing (BITS-PTS) in internal/tech community shoutings?

Invictus Innovations
   DAC's
      Bitshares family
         Protoshares 
         Angelshares
         Domainshares
         etc.
   Keyhotee

Also when decisions are made I think it's a good idea to setup a press section or something where people can find all logo's, information, videos in one place. 


[edit]BitSharesTM looks really nice though [/edit]
         
     
« Last Edit: January 09, 2014, 02:49:38 AM by GodsCreation »
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Offline Stan

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Re: The BitShares Brand
« Reply #12 on: January 09, 2014, 03:09:37 AM »
I love to see all terms and names unified there can be no confusion about what's what. But isn't this a better hierarchy/naming convention? I think at least with outside communication it better be spelled out completely and use the short writing (BITS-PTS) in internal/tech community shoutings?

Invictus Innovations
   DAC's
      Bitshares family
         Protoshares 
         Angelshares
         Domainshares
         etc.
   Keyhotee


[edit]BitSharesTM looks really nice though [/edit]
         
   

There will still be additional DAC-specific brands.   
BitShares LKS, DAC doing business as the Lucky Robot Casino or something.
I doubt that gaming customers and gaming investors will respond to the same branding.
This is mostly about how all these DACs should show up on exchanges and in the top 10 on coinmarketcap.com.

Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline rysgc

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Re: The BitShares Brand
« Reply #13 on: January 09, 2014, 03:21:25 AM »
I love to see all terms and names unified there can be no confusion about what's what. But isn't this a better hierarchy/naming convention? I think at least with outside communication it better be spelled out completely and use the short writing (BITS-PTS) in internal/tech community shoutings?

Invictus Innovations
   DAC's
      Bitshares family
         Protoshares 
         Angelshares
         Domainshares
         etc.
   Keyhotee


[edit]BitSharesTM looks really nice though [/edit]
         
   

There will still be additional DAC-specific brands.   
BitShares LKS, DAC doing business as the Lucky Robot Casino or something.
I doubt that gaming customers and gaming investors will respond to the same branding.
This is mostly about how all these DACs should show up on exchanges and in the top 10 on coinmarketcap.com.

Ok got it, makes sense indeed.
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Offline toast

Re: The BitShares Brand
« Reply #14 on: January 09, 2014, 04:20:44 AM »
Invictus Innovations
   DAC's
      Bitshares family
         Protoshares 
         Angelshares
         Domainshares
         etc.
   Keyhotee   

Again, why are protoshares and angelshares under bitshares, when they will also be involved with *totally unrelated* DACs?
"Because marketing" is not sufficient.

Seems to me it should be more like:

I3
   DACs
      BitShares
         BitShares BEX
         BitShares CEX
      ProtoShares
      AngelShares
      DomainShares
   Keyhotee

Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

 

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