This one is me.
68 of those likes are people I invited from my friends list. Most of them really don't know what it is about, they only clicked like because invited them and marked it as my job. It has informed a few people enough to make them inquisitive.
Really, my job is investing in, promoting, and contributing ideas in the cryptocurrency world. I put 3I because it is what I believe in the most in this sector, long term.
I am not sure that the 3I page interests you, because it is not necessarily directly promoting the Bitshares brand, per se. Nevertheless, I will be happy to give you admin status.
Sidenote: At this point, I think facebook in general is on the decline. Reddit is seeing a lot of action lately.