Understanding the concept is definitely a difficult task, but I would argue that the average user doesn't need to fully understand every detail of it. Most people don't understand how the dollar works either, but they at least understand enough to use it. The average user of any products or services cannot explain how it works, but they have been sold on the idea at some point. You guys are doing some amazing stuff, and what you are doing has a huge potential to impact the world, but all of the material that has come out is so far over peoples heads that they are intimidated by it. Users do not need to know all of the details, they just need the bullet points, and a reason to join the party. What are the benefits of BTS and why is it important? How and why are DACs different, and what are the pros and cons? These are big questions.
I remember the first time I saw this video, an now it has over 5.1 million views. This video beautifully illustrates what BTC is, by breaking it down so a layman could understand it. https://www.youtube.com/watch?v=Um63OQz3bjo
I cannot wait for the day that Bitshares has videos like these.https://www.youtube.com/watch?v=Y-w7SnQWwVA&list=PL73q2zDIiGK_O5OYdK5vxcezzC0zu_3OS
These items have done a lot to explain to the average layman how BTC works. I am sure that these will be created overtime, and I know that you guys are ridiculously busy working to develop , but maybe offering bounties for these types of projects could help grease the wheels, and speed up development of the layman educational material.
Disclaimer: I cannot say that I fully understand what you are doing from a technical point of view, but I do understand enough about the potential social, economical, and financial impact of DACs to say that what you are doing is brilliant in so many ways. Keep up the good work and Godspeed!!