We had a bitcoin meetup yesterday in napa, had 9 people show up. Every person there knew about Ethereum, NXT, and Mastercoin. Four of them knew about Counterparty, one knew about eMunie. None of them knew about Protoshares, Bitshares or Invictus innovations. When I explained to them about the bitshare snapshot they were all interested but unfortunately they didn't know about it, seven of them were LTB listenersCounterparty launched their blog yesterday
(that is, a protocol that raised no money and has no paid staff, but does have a working distributed asset exchange, distributed betting etc) and announced their medium-term security audit and protocol upgrade strategy. I would really encourage invictus to emulate them ASAP and get at least a temporary blog up that can be the central repository for the most important information every invictus investor/donor should know
. I also believe it should be the marketing director Brian who should be doing most of the on-camera press, blogging and evangelizing. Daniels time is very valuable and he is not well suited for the role of spokesman.
I am a fan of conferences when you need to make deals happen or need money, but if the goal is to "get the word out" I can't see any potential reason why going to the texas event should be more important than crafting a strategy to address the tens of thousands of people who are predisposed to being interested in Invictus's products but have never heard of them because there has been almost zero web outreach and the web presence for invictus continues to be insufficient to educate or inform all but the most dedicated and non-time-constrained supporters. Invictus does not need money and they don't need thought leadership, which is the reason to give a talk - they need to deliver on a media strategy and deliver on their products.
As they say, you don't starve - you drown. I'm a huge invictus supporter and think the vision is right on but execution has been lacking and communication/marketing abysmal. Please prioritize so I can stop complaining.