Anonymity is compromised the moment you start mailing material.
Anonymity isn't sacred for every user.
Not everyone wants anonymity. If early users promoting the Internet said we shouldn't promote AOL because insecure, it's expensive, slow, and it's not anonymous, who exactly would have tried the Internet?
If the early promoters of operating systems said let's not bother packing Windows in with computers, let's just ship computers without an OS or with a copy of Unix and let them install that then how many people would have got on the Internet or have been introduced to personal computers?
The people who never heard of Bitshares but want the financial services it offers and aren't necessarily concerned with the anonymity. The vast majority of people who will use Bitshares want to protect their money.
If they want to receive it anonymously then they can borrow one of these DVDs or CDs from a friend or get on Tor and download Bitshares.
I do see your argument that in some countries where it could be banned they might want anonymity. But I remember when I first got Linux I had to give my address to get a copy of the CD, and I also remember receiving DVDs from AOL for years in the late 90s to early 2000.
I also received CDs for Internet Explorer, Netscape, Microsoft Word, and a bunch of other software. Believe it or not this is how most people discover new technology, they aren't all going to be on Bitcointalk or surfing the dark web.
They might be reading a finance or investment magazine and stumble upon an advertisement for some new Forex software.
If I understood right, you propose to prepare a cd/dvd with all the "information package" and actually mail it?
Today I believe this method will not work.
All the information can be found on the web, quick, easy, cheap. I believe the new website will be ready soon and I think it can serve this role, with some press coverage it could work perfect.
Everyone is on the web but you're not going to reach people who don't spend a lot of time on the web. You have people in the world who aren't obsessed with Bitcoin, how will you reach these people? Maybe they are into Gold, into Forex, or are looking for some safe investment but would never care about Bitcoin.
It's the same problem I see that nerds had in the past where they have a new toy but don't want to explain it or show it to anyone outside of the nerd community. The nerds expect that everyone is just going to find their way to their community, their website, etc when from what I've seen in marketing it never actually works that way.
At some point you have to actually approach your target demographic and not assume they'll always approach you. So I guess the difference is between active marketing and passive. If you're doing passive marketing you're leaving hints around and expecting people to pick up on them and go to your website to learn more. If you're doing active marketing you're going to people and giving them the product to try or demo.
I believe press coverage and websites will not be enough.
I propose we take a more active approach. For the cost which is cheap it's probably going to have a long term impact which far exceeds the cost and the performance can be measured.