What goes up, comes down. A chart of the S&P 500 index over the last hundred years is instructive. Heck, last 20 years.
The point is a marketing imperative: Bitshares offers a viable alternative to traditional yield-based investments that is safe, secure, accessible and not tainted by gov/banks/Wall Street/big industry.
The drawing power of this message cannot be understated.
When, not if, the equity markets take a dive people will seek safe harbours.
My suggestion is to make creating an on-ramp for these investors a central part of the Bitshares marketing strategy.
Play up the corruption, market manipulation, crony-ism. Present Bitshares as fair, open, transparent, honest, simple, accessible.
Bitshares is taking control of your money/income/savings. Trusting each other rather than Big Brother.
Investing for the people, by the people.