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Offline oldman

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Equity markets are headed for a historic bust; equities will sell off and investors will move to cash, precious metals and low-risk debt.

There will be an enormous opportunity to market Bitshares as a safe haven, a store of wealth and a source of income - particularly if yield is superior to debt.

There is great discontent with the Wall Street/banking complex... but also no alternative for investors that need a reasonable yield/ROI.

I'm not talking about institutional investors per se, but the individual investors; boomers, 30 somethings, etc.

The Bitshares intro video is excellent and production values could be leveraged to create a powerful message:

"You don't need Wall Street, you don't need Big Banks. Bitshares are investments for the people, by the people."

Market Bitshares as an open, honest, transparent alternative to the corrupt, wealth stealing crony-capitalism that currently enjoys a monopoly on people's savings.

Perhaps a bit premature, but something to keep in mind as the marketing strategy is developed.

bitbro

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Re: Bitshares - Marketing as an Investment Alternative for the People
« Reply #1 on: March 21, 2014, 12:41:38 PM »

Equity markets are headed for a historic bust; equities will sell off and investors will move to cash, precious metals and low-risk debt.

There will be an enormous opportunity to market Bitshares as a safe haven, a store of wealth and a source of income - particularly if yield is superior to debt.

There is great discontent with the Wall Street/banking complex... but also no alternative for investors that need a reasonable yield/ROI.

I'm not talking about institutional investors per se, but the individual investors; boomers, 30 somethings, etc.

The Bitshares intro video is excellent and production values could be leveraged to create a powerful message:

"You don't need Wall Street, you don't need Big Banks. Bitshares are investments for the people, by the people."

Market Bitshares as an open, honest, transparent alternative to the corrupt, wealth stealing crony-capitalism that currently enjoys a monopoly on people's savings.

Perhaps a bit premature, but something to keep in mind as the marketing strategy is developed.

Sorry but the Equity market analysis is fud


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Offline oldman

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Re: Bitshares - Marketing as an Investment Alternative for the People
« Reply #2 on: March 21, 2014, 06:58:43 PM »
What goes up, comes down. A chart of the S&P 500 index over the last hundred years is instructive. Heck, last 20 years.

The point is a marketing imperative: Bitshares offers a viable alternative to traditional yield-based investments that is safe, secure, accessible and not tainted by gov/banks/Wall Street/big industry.

The drawing power of this message cannot be understated.

When, not if, the equity markets take a dive people will seek safe harbours.

My suggestion is to make creating an on-ramp for these investors a central part of the Bitshares marketing strategy.

Play up the corruption, market manipulation, crony-ism.  Present Bitshares as fair, open, transparent, honest, simple, accessible.

Bitshares is taking control of your money/income/savings. Trusting each other rather than Big Brother.

Investing for the people, by the people.
« Last Edit: March 21, 2014, 07:06:20 PM by OldMan »

Offline luckybit

Re: Bitshares - Marketing as an Investment Alternative for the People
« Reply #3 on: March 24, 2014, 06:39:25 AM »
Equity markets are headed for a historic bust; equities will sell off and investors will move to cash, precious metals and low-risk debt.

There will be an enormous opportunity to market Bitshares as a safe haven, a store of wealth and a source of income - particularly if yield is superior to debt.

There is great discontent with the Wall Street/banking complex... but also no alternative for investors that need a reasonable yield/ROI.

I'm not talking about institutional investors per se, but the individual investors; boomers, 30 somethings, etc.

The Bitshares intro video is excellent and production values could be leveraged to create a powerful message:

"You don't need Wall Street, you don't need Big Banks. Bitshares are investments for the people, by the people."

Market Bitshares as an open, honest, transparent alternative to the corrupt, wealth stealing crony-capitalism that currently enjoys a monopoly on people's savings.

Perhaps a bit premature, but something to keep in mind as the marketing strategy is developed.

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Offline xeroc

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Re: Bitshares - Marketing as an Investment Alternative for the People
« Reply #4 on: March 24, 2014, 07:25:42 AM »
Play up the corruption, market manipulation, crony-ism.  Present Bitshares as fair, open, transparent, honest, simple, accessible.
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Bitshares is taking control of your money/income/savings. Trusting each other rather than Big Brother.
No trust needed at all!! (except the source code/protocol which is open source)
Give BitShares a try! Use the http://testnet.bitshares.eu provided by http://bitshares.eu powered by ChainSquad GmbH

 

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