I would help on this.
Unfortunately, I just don't think the current site is up to par either. The idea that it is geared to "non-technical" people I believe is misguided. Trying to dumb this down at this point with lowest common denominator marketing is futile in my opinion. Especially considering there is no "product" yet, and the fact that there isn't should prove that the strategy now should be focused on technical people and the bitcoin community, all which look at stock photos and click off the page.