Yeah there was always a chance there would be a dip when the exchanges allowed deposits. (A lot of supply up for sale at once.) It's actually holding up pretty well.
It's strange when you consider the amount of IPO'S where investors/donators make money from weak products, and now you have the most awesome product ever, where people have had their money tied up for months and the fact that some IPO investors & donators have lost money is obviously disappointing.
I think it's possible this could go down in the record books as an um, 'significant' marketing failure.
The 'mainstream' audience they were targeting obviously haven't shown up at the exchanges.
In terms of a marketing strategy targeting the alt-coin market, the people who would be buying BTSX at this stage, until the last month when a handful of people started posting on forums trying to inform people and create a buzz there was literally no BTT/forum based marketing campaign.
Having said that I'm INCREDIBLY confident in BTSX. This is just going to have to be one of the times where the product sells itself.
The info website has a great look http://bitshares-x.info/
and once people start downloading the wallet and chatting about it. It's going to the moon.
Edit: I will be shocked if BitShares X isn't sitting at, at least no. 5 in a week or two.