'...Marketing is what mining does...'
I think if it were all about technology you would be right. Technology and math would say that Bitshares is measurably and demonstrably better than Bitcoin/PoW.
But really the secret sauce is in the marketing. If you get the marketing wrong then it doesn't matter how good your product is. Bitcoin had 1000+% return on investment and due to marketing people still thought it was a ponzi scheme. On the other hand those high returns are what has attracted the media attention which brought in high net worth investors.
Marketing is what mining does and it's very difficult to compare PoW to PoS in terms of marketing. Maybe with the delegates you could do something similar where the delegates can function like the miners in DPoS but we really don't know enough yet in my opinion to predict Bitshares will have a higher market cap.
I think if we were going by technology right now it would be Nxt with the highest market cap. Explain why Litecoin is so high?
What I think Bitshares should do for marketing to attract high net worth investors is first prove it's successful and measure success in the return on investment. If the ROI is very high for the people who bought in early on then a year from now a case can be made that Bitshares is an even better investment than Bitcoin. People who invest don't necessary understand the technology or care but they want to know how Bitshares is doing on coinmarketcap and see long term exponential growth.
'...What I think Bitshares should do for marketing to attract high net worth investors is first prove it's successful and measure success in the return on investment...'
This is total nonsense...
Prove it's nonsense. Show that the market cap can surpass Litecoin without relying on marketing the price charts.
Litecoin has a high market cap because a lot more people own GPUs than who can do technical analysis. It's well marketed because those people who have GPUs don't want all their mined coins to become worthless but as they find they cannot mine with GPUs anymore the price of Litecoin will go down as it's doing.
Bitcoin is popular not because people know how it works but because people who could do technical analysis heard the price was going up and then they had a look at the price charts.
If you want to market Bitshares to sophisticated investors then you need to show growth on the charts. Most sophisticated investors don't have a clue what TITAN is and probably don't care about that. What they want to know if whether or not it will be a ROI if they put $100,000 into it.
In fact if you can show that for the past few years that it has had consistent growth there is no better form of marketing to an investor. That is why Bitcoin is attracting Wall Street. People who buy stocks aren't necessarily cryptography experts and you're going to have a hard time explaining to them why they should invest in Bitshares over Bitcoin.
If you think I'm wrong and what I'm saying is nonsense then please start a Bitshares Investment Trust. Then go market to sophisticated investors and see which form of marketing attracts more investment.Friendly marketing advice for GUI developers
Once the technology has market assets working and it's fully explained then we can make the transition from focusing on explaining the beauty of the technology into focusing on price models, technical analysis, interest rates, burn rates, etc.
So it's a good idea to make sure that the user can see their portfolios and how much money they make in whichever currency they choose throughout the day. The currency conversion should be built into Bitshares itself and the user should be able to select how to view it. If there is an arbitrage opportunity the GUI should indicate it to the user and there should be some ways for the user to automate transactions based on conditionals (right now I don't see much of this in the GUI).
1) For instance if I'm making money doing arbitrage or from some kind of contract for difference then I might want to automate taking the profits from that and putting it into a particular BitAsset. This would automate the process of buying the particular BitAsset (automatic reinvestment).
Another example is if I'm trying to determine the value of my portfolio in Bitcoins it should show me as easy as point and click (just like Bter). If I'm trying to see the value of my portfolio in dollars, the euro, or any BitAsset, it should show me by point and click. It would be helpful if there were pretty graphs, pie charts, and useful models which can forecast where the price should be if the price trend continues.
This way the users can do some basic technical analysis from within the app itself. A cool feature would be if a particularly successful investor could somehow prove their investment history is good so that when they blog and/or tweet their technical analysis it's somehow backed by the blockchain evidence without revealing all their details but I realize it might be hard to do this.
In my opinion the best marketing for investors starts with the GUI. If the GUI is geared so that it makes it both fun and easy to be an investor, and if it simplifies technical analysis, then it will be great. The more automation the better.