Luckybit if you want to tell us a bit more how you would use Google search research I am all ears. There are almost always better ways to do things with more resources. People tend to see marketing with what they have had luck with in the past. I'm not sure that will work with Bitshares X. It is a concept that needs to be sold more than a product. I don't even know what keywords would drive adoption. Most things sold via google are things people already know they want. That will have different approach than what Bitshares X requires.
My goal would be more along the lines of education and awareness. That is hard to do via google.
My goal here is just to make a list of places we could target. Specifically, types of online communities. Some in the list will not be targetable as much as others. Some will have far more value than others. I'm not a marketer etc, but over the years I've come to understand things a bit. I would have liked to have tried the friendsofbitshares thing earlier so the effectiveness could have been separated from the scarcity leading up to the AGS end, but thats done with. And it wasn't just the F.O.B. account, it was all the people who helped. They know who they are and everyone contributed a ton. Thank YOU!
I suspect a similar thing could be done elsewhere with even more effort and better results.
First though I would like to see people help brainstorm with a list of demographics, then we break down the list, prioritize it, etc.
For example you can check Google search trends and there are charts for Bitcoin and Litecoin. There has been analysis and we have concluded that the price and search attention are correlated. The price rises as more people search for Bitcoin.
But we don't know what is driving it. Is it media attention? Is it the price reaching an ATH that causes the media attention which drives the search results higher? Perhaps it's the mining which allowed people to basically get their first Bitcoins for free which acts as free samples?
We could set up surveys for this forum. There are 5000 users here. We could let each user take the survey. We could restrict the survey only to users who have beyond a certain amount of posts and reward the users who registered earlier with more frequent posts as a way to stop sybil attacks.
We could give the survey to delegates or potential delegates as well. As far as what the developers can do they can allow users of Bitshares X to opt-in to let developers collect anonymous statistics on use patterns. This could be helpful and help developers determine which new features to build next and another alternative to this would be to use an innovation game.
There are many ways to do marketing, to do research, to collect data, and analyze it. Data is everywhere you look and with incentive most users will answer questions. You also have the ability to take polls (I've done it in the past on this forum) but polls aren't so effective if you don't have other data.
So what we really have to do is decide on a course of action we want to try based on what we think we currently know. Then we have to track and analyze our results so that if we see an indication of success we stick with it but if we don't see the marketing campaign going anywhere we drop it.
Not sure if someone has already mentioned this but an idea is to tackle Universities, students and professors across the world.
from unis websites, derive the email address of professors and students, make a list and send them the teasers..
In order to quickly derive all these emails and complete the list, make bounties so forum members can help...
How much discretionary spending does the average university student have? When picking demographics we should at least do it scientifically. We should look for people who are in higher income brackets and most college students are broke.
I think in the short term approaching college students might be okay because it's still kind of cheap but it's not going to scale up unless you can get "sophisticated investors". What demographics is the Bitcoin Investment Trust targeting? How do we get that demographic?