For the Bitcointalk announcement
- The thread is usually started by a developer & it usually takes this format [ANN] [BitDNS]
then maybe 'NameCoin killer! Snapshot 21/08 & Launching within a month!
? or 'Alternative DNS system?'(I think the easiest way to market BitDNS pre snapshot is maybe Namecoin imo. Most have an idea of what Namecoin is. So when you say 'Namecoin killer', it already communicates a lot about BitDNS in two words.)
The specifications and allocation model should be the main thing at the start. Questions
Do we have a firm working name yet?
Do we have a firm allocation model?
Can we share video? https://www.youtube.com/watch?v=qeweF05tT50&feature=youtu.beShowing a screenshot/embedding video (I don't know what you call it) on the announcement will really separate this from other crappy announcements, people can immediately see this is something real with real development , not an idea. The graphics and content on that video are really good.
I would also put the website dotp2p.io in the announcement.
I would then highlight only the top few simple to understand, attention grabbing points. What are they? I'm not sure, off the top of my head -1.
BitToast is a NameCoin killer & MUCH MUCH more! It will be up and running by next month! (The snapshot takes place from BitShares-PTS on 21/08 and you will be able to trade your BitDNS shares on the exchanges within a month.)2.
A domain name on BitDNS can never be siezed and is free from man in the middle attacks & using DNS servers /browser plugins / "invisible" clients it creates a seamless browsing experience3.
It solves the problem of domain name squatting by using auctions! You can also make money by participating in auctions too!4.
It uses the BitShares DPOS blockchains & TITAN which means 10 second confirmation times, simple user account names & anonymous transactions! (The DPOS blockchains are already burning rubber on an already released BitShares DAC, BitShares X, download the wallet (link) and test drive these blockchains for yourself!) 5.
With equity release via delegates the DAC is well funded for development and marketing and there is no central point of failure once it is up and running.
Then can have the more detailed announcement https://bitsharestalk.org/index.php?topic=6509.msg86561#msg86561Edit:
Obviously the devs will decide what content to put in their BTT announcement thread if they even decide it's in their interest to do one, and I'll be happy to support it. Just trying to give my ideas