Many have been strong proponents of the large sharedrop type approaches that Stellar is attempting https://www.stellar.org/about/mandate/#Stellar_distribution
There has also been a lot of media hype and press around their launch and they also 'supposedly' got a $3 million injection for only 2% equity so they have some funds to work with.
They also have Jed McCaleb as a board member and co-founder of Dogecoin, Jackson Palmer as an advisor, among others, so if any team is capable of pulling this strategy off, it's probably these guys, https://www.stellar.org/about/
So now we have a front row seat to the type of sharedrop strategy some have been advocating.
Personally I'm not a fan of these approaches, but it's worth keeping an eye on, because if they succeed then we can learn things and apply them in future DAC's.