I think this part of the marketing campaign is missing and needs to go into effect.
We should facilitate and incentivize people who bring in new players into the ecosystem.
How can we do that? If Bitshares can be mined that is but one way, but we need others.
How about cold calling, emailing, facebook, etc?
We should have some standard material to help people come up with pitches, and show them the basics of cold calling or direct P2P marketing. How do we even bring the subject up to our peers who aren't interested in it?