That was my first impression also, but then I realized that 23 is very helpful when you're thinking about going long or short. You go short when you think the price is going down, long when the price is going up - which would be backwards if we used 0.04. It really needs to be 23.
However, I do think we need to display the implied USD/BTSX price somewhere on the screen. I think both representations should always be displayed, despite the redundancy.