We could focus on DACs, we could focus on BitSharesX, on bitAssets or any of a half dozen other things coming out of this innovation machine, but our brand is one thing - BitShares.
Without a brand, a concept, or an idea for the public to get their mind around, you have nothing that will scale. It won't be understood or adopted. Look at google. They have gmail, google maps, google this and google that. But they started as Google. They were so good at branding, they became a verb!
Believe me, I am as much of a believer in bitAssets as anyone (I was the first to say the phrase "bitAssets are the real Bitcoin killer") but we start with BitShares. Everything starts there.