An adsense campaign targeting different niches(online trading, ecommerce, alt coins, Crypto equities etc etc) should be already in place with Brian?
I think they will wait a little longer for
- the wallet to be alot more stable
- the market rules to be final
- the 'interest' to be set in stone
- the hopefully final 'hard'-fork to be done
- the new trading software to be released
- the bitUSD market to be grown above a few $M
- feature-completeness of the blockchain and the software
- and some other reasons ...
maybe not all of those .. but I think some of them are important to be done before big marketing