A variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"
I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.
'Join - Greatest - Financial - Bitcoin' all good.
Will ruminate, but I think an effective hook will play on cronyism/corruption/centralization rather than 'join the revolution'.
When it comes to money/finance, folks are too conservative for revolting and candidly, too uneducated regarding modern finance to really grasp what is wrong with the status quo.
They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.
Long term, average users of the Bitshares platform are going understand DPOS as much the average internet user understands HTTP.
Some friendly, non-threatening hooks that are in line with popular sentiment on the status quo:"CEO not required."
"Dear CEO... it's not you, it's me."
"I trust Bitshares because I don't have to trust Bitshares."