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General Discussion / Re: Marketing Direction - Why not How or What...
« on: October 28, 2014, 10:51:30 am »The concept of freedom is perhaps the most universal message. It's a call to individual action with moral and revolutionary undertones that work in our favor: http://www.globalresearch.ca/the-concept-of-revolutionary-freedom/30071
Most people want security over freedom. Why not talk about financial security to the masses while financial freedom to the choir?
Especially with all the breaches in Credit card security over the last year. I really don't understand the references to Apple though and personally I don't think they make sense at all. Apple is the opposite of what Bitshares and the whole crypto ecosystem stand for. Apple is proprietary, secretive, with top down centrally controlled management and they certainly aren't innovative at all. Steve Jobs was just a great salesman but his products weren't really all that great. Other hardware manufacturers had better gadgets in terms of features and specs.
The masses care more about security and ease of use. As soon as you start talking about something like life, liberty and property they'll tune you out.