Question: what exactly are the benefits of honouring the social consensus?
Every possible benefit. Hono(u)ring the social consensus brings you a tailor-made base of investors, miners, developers, boosters, savvy users, and even customers. You are creating stakeholders with an incentive to drive your DAC product, promote it virally, and ENSURE it succeeds financially and otherwise. And you are getting the benefit of Invictus' open source software, plus the support of the whole community of developers (Invictus included). Honoring the social contract costs you nothing, because your remaining stake after the PTS/AGS drop (as high as 80% that you still own) will be MUCH more valuable.
Furthermore, I would not want to be a DAC developer/owner who does NOT honor the social consensus, because with all the developers around here, someone will fork your product immediately and sharedrop it via the social consensus. Everyone in this community will be hell bent on ensuring the success of that new competitor DAC over yours. The marketing and sales cost of matching the social consensuswill be prohibitively expensive. In other words, watch the new competitor DAC (that DID honor the social consensus) sail right by you on the road as your product drives into the ditch.