@bitmarket
I sense you might be a direct response copywriter? Or involved in internet marketing in some way? I've been in that industry from the (almost) beginning. I'm friends with Yanik Silver and I've done copy for Neil Strauss a few times.
Something I've been trying to get across to the BitShares team is the importance of the language they use when talking to specific demographics. The language that will get bitcoiners excited is completely different than the language that will get mom and dad excited.
I
did an AMA in /r/BitcoinMarkets/ on Monday and the main takeaway for me (as a copywriter / IMer) was how receptive they were when I framed BitShares X as a "financial experiment". It completely blasted past their psychological barriers. The people who frequent /r/BitcoinMarket are some of the most jaded cynical people you'll ever meet and yet they seemed completely open to the idea.
Based on the feedback from the AMA I've been toying with the slogan "The Greatest Financial Experiment Since Bitcoin" as a hook targeted at typical bitcoin adopters. Framing BitShares X as a financial experiment automatically dismisses it as a threat. Suddenly it's the
same as bitcoin. An all new fascinating experiment they can get excited about all over again.
If bitcoiners see BitShares an innovative financial experiment they'll automatically think "I can get in on this early and become rich like the early bitcoiners" AND "it's just an experiment, not a hyped up scam coin so it's at least worth paying attention to". It completely gets past their bullshit detector.
Some of the AMA comments:
I've been following this since the days of PTS - still can't say I fully understand, but I'm glad to see progress because I think it's a fascinating experiment.
I really think BTSX is an awesome experiment!
There were many other comments along the lines of "awesome experiment" and "fascinating".