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Stakeholder Proposals / Delegate Proposal: media-delegate

« on: December 12, 2014, 12:51:06 am »

Delegate Information
Pay Rate: 100%
All funds will be used to purchase media buys, increased marketing resources, and compensation for writers, editors and management of all services.
Vote: media-delegate

Summary:
Provide media marketing services and support for the Bitshares platform.
Shape perception about blockchain based services, Bitshares, companies powered by Bitshares, and companies partnered with Bitshares.
Be proactive in building our image and narrative publicly.
Become an asset for Bitshares to be used to help leverage partnerships.

Delegate block services provided:
Super stable node, updated price feeds

Media service opportunities:
Purchase of author accounts on major publications including:
Business Insider
Entrepreneur
Inc.
Fast Company
Forbes
Huffington Post
Yahoo Finance
Harvard Business Review
TheStreet.com

Once purchased, we will then post content regularly on these sites as we gain access.

Additional media services (as funds become available):
Regular interviews on local, regional, national and international shows. These will include news segments, interview opportunities and features.
Newspaper and radio coverage.

Paid Media Buy Services:
Banner and ad purchase on Blockchain related sites for the purpose of traffic and branding
Media buys are anywhere from hundred to thousands of dollars per month. This will later include purchasing email list drops to drive traffic and promotion.

The Details:
Media costs money, especially if we are proactive and build out our own media machine. I have access to be able to get authorship accounts on major publications, and access to media sources. As we get traffic to all of these sources, we can leverage the traffic for other marketing initiatives that the core group of marketers for Bitshares is currently working on. This includes retargeting campaigns, audience building, etc.

Example:
Currently pay for delegates is approximately $2500 USD per month. Just one author account costs this much or more. As each month passes, we will apply funds to building out the media presence on each platform based on the current need.

Application of delegate pay will be used to further the Bitshares platform by leveraging authorship accounts on major media sources. We will write, edit and maintain regular content on each source as we acquire them. Acquisition of each source will cost money, and many services will require ongoing subscription for service. As BTS value increases, it will enable us to apply more funds to building out our media presence, and shape the vision presented to the audience in a proactive way, rather than waiting for media to come to us or convincing them they want to be interested. As we increase exposure on these publications, others will then gravitate toward us with interest in interviews, etc. This will get the ball rolling.

Ongoing media interviews on news, etc can be ensured, however there is an ongoing price tag tied to this. With that price tag is ensured media coverage several times per month. This is phase two, once the BTS value increases and makes more monthly funds available to us. Once the funds are readily available monthly, we will begin this sustained media campaign.

Media buys will take place when there are any funds available to do so. Media buys are typically one time until you can prove ROI for that buy, then you can scale or make a more permanent purchase to ensure your presence. Example is a banner buy on a highly trafficked site. If it goes well we would work out a deal to have continuous presence.

By leveraging these resources and building out our own media marketing machine, we can bring a HIGH VALUE to our potential partners. Partners will be more inclined to work with us as we can add the value of media attention and discussion about their services and our partnerships with them. Big selling point here.

Background:
SEO and Marketing since 1999
Founder of multiple seven figure companies
I currently own 2 PR/News submission services
Currently own an internet based marketing company
Public speaker on marketing, SEO, PR and authority building
Highly networked with the internet marketing industry

Current and Future contributions:
Part of the core team of marketers that has been consulting with Bitshares to date - since July 2014
Advising and consulting BM and Bitshares team on marketing initiatives
Meeting with potential partners to establish relationships
Getting legal details of partnership arrangements agreed and facilitated
Funnel creation and implementation for BitUSD and BTS
Media and marketing message for BitUSD and BTS

Obligation To Community:
I pledge complete transparency with the budget. This will be made available quarterly to the community.
Any personal compensation to myself, my employees I currently employ, or future employees will be reasonable and will be posted publicly for community review.
All funds will be spent with the goal of increasing value of BTS both short term and long term. Bitshares is the horse I am betting on.

Delegate will be fully registered in the next 24-48 hours. I already have it up, price feeds enabled, everything ready to rock from a technical standpoint.

I would appreciate your support, and I look forward to providing Bitshares and partners with a superior media service.

I will update this post with additional information as needed/requested.

Profile Info

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