language: en/cn
layout: worker
type: budget
category: Marketing
bfid: 202003-global-marketing-motion
worker id: 1.14.259
title: "Marketing: Full time Marketing team"
discussions:
 - name: bitsharestalk
   url:
price: up to 240,000 CNY (~1,800,000 BTS)
duration: 6 months
start: 2020/06/01
end: 2020/12/01




背景介绍Introduction
比特股作为领先的的去中心化交易以及资产管理系统，虽然其地位和产品质量受到市场认可，但由于去中心化的特性，其宣传和推广一直凭借热心的社区成员自发宣传，不可持续且效果不佳。

对比圈内其他发展较好的产品，无一例外，都是有一个宣传方面的带头人，通过持续不断的努力，去跟媒体，社区，投资机构等打交道，才能获得持续的关注度以及新鲜流量。

比特股经过了近6年的更新迭代，目前迎来了产品层面最好的阶段，急需全方面的宣传推广，让市场重新认识比特股：

1、底层代码的稳定性得到了验证，且足以支撑大规模商用。
2、即将发布的4.0版本优化了多处商业逻辑，在同样的系统业务量下，预计系统收入会大幅提高，而一旦系统能够正向盈利，BTS的增值也就可以通过自我造血，而不是外部炒作资金的注入。
3、资金池即将销毁2.5亿BTS，也即未来可能流向市场的BTS减少了2.5亿，迎合了市场上普遍流行的产量减半预期。
4、BTS++手机钱包作为官方资助开发的钱包，功能日臻完善，体验不逊于中心化交易所，完全可以支撑起大规模用户使用。
5、Bartner, HTLC,投票，预测市场等等BTS自带的亮点功能，值得系统的向市场用户推广。

综上，我们认为比特股到了一个关键的时刻，现正式向社区建议这个worker提案，希望在尽量控制成本的前提下，招募一支专职的团队来把比特股这个优秀的产品推向市场，才能带来BTS的二次腾飞。
方案Plan
建立专职市场宣传团队，用于比特股全球市场推广活动，包括中文区和英文区。

Worker资金由理事会，CNVOTE，以及宣传团队2/3多签共同管理，其中cn-vote作为负责监督和记账的主要escrow，收取2%费用。

薪资结构分为三部分：
第一部分为职务底薪，每个月的总支出不超过3万RMB或者30万BTS。当BTS价格超过0.1RMB，每月支出等值于1.5万元人民币的BTS+15万个BTS，当BTS价格低于0.1RMB（含），每月发放30万BTS。此部分薪资与考核绩效无关。建议escrow只发放80%，其余20%用于额外支出，比如出差交通费用必要接待等的报销或者文宣物料。

第二部分为绩效底薪，与相关考核指标挂钩，每个月的总支出不超过2万RMB或者20万BTS。当BTS价格超过0.1RMB，每月支出等值于1万元人民币的BTS+10万个BTS，当BTS价格低于0.1RMB（含），每月发放20万BTS。此部分薪资按考核指标完成比例发放。此部分考核指标共计三项：一是媒体曝光，每月一次直播； 二是“城市节点”建设数量，每月一家；三是微信个人公众号或微博粉丝增长量，每月增加100名；四是用雨卦推荐码注册新增有效账户数（持有数>=1000BTS），每月60户。此指标前三个月免考核。五是宣传文章覆盖媒体家数，每月5-10家。以上指标各占20%权重，五项加总计算总绩效，满分100分。如果当月与其他社区达成合作协议并实现上币，则当月绩效加50分，但绩效总分最高为100分。

第三部分为超额奖励，与两个条件挂钩：一是用雨卦推荐码注册新增有效账户（持有数>=1000BTS）持有bts数量（新老账户互转无效）达到3000万枚以上； 二是币价半年内达到0.3元。同时满足以上两个条件，可获得条件一中所述持有BTS数量的5%的超额奖励。



团队建议由至少三人组成：
一名全职市场负责人，其应该把100%工作时间放到比特股事业中，是该worker的主要带头人，负责统筹协调整个worker, 以及参加演讲采访谈判等等市场活动，建议薪水占比70%。（候选人：雨卦，个人简介附后），每周工作时间不少于40小时。
一名（组）专家顾问，负责培训市场负责人以及向新粉丝解答关于比特股产品层面的问题，建议薪水占比15%，（候选人，cnvote核心群成员，一人或者多人专家团，原则上每届不超过3名），每周工作时间不少于10小时。
一名媒体专员，负责制作海报，视频等素材，沟通主流媒体和利用已有平台发布素材，建议薪水占比15%。（候选人：GBAC或者其他有媒体资源的组织），每周工作时间不少于10小时，部分工作可外包。
定位与职责Duty
比特股社区（中国）负责人的定位：对外代表比特股社区（中国），对内接受比特股社区（中国）的监督和审查
比特股社区（中国）负责人的职责：

1.代表比特股社区（中国）对外进行商务洽谈、商务合作、商务演讲与商务活动；
2.策划并推动“城市节点”计划开展，筛选合适人员运营“城市节点”，不定期举办线下/线上活动；
3.代表比特股社区（中国）与高校/企业/商会/团体沟通，推动比特股基础知识讲座”高校行”或企业行”；
4.代表比特股社区（中国）与其他数字社区进行沟通谈判，实现相互引流与社区融合；
5.代表比特股社区（中国）与外部交易平台保持定期沟通，推动交易平台上币，不定期举办市场营销活动；
6.代表比特股社区（中国）与外部富媒体渠道沟通，进行新人引流，建立相应微信群进行知识讲座，新人转化，做好群主筛选，管理并服务相应微信群；
7.代表比特股社区（中国）设计并推出实际应用场景的解决方案，向不同的对象和客群进行推销，满足不同对象和客群的实际需求；
8. 其他比特股社区（中国）安排的事务。
考核与监督Supervision
考核标准可由社区共同讨论后决定，由整个社区负责监督，但主要由cnvote作为escrow发起讨论和决议。

1、市场负责人团队需要每月向社区通过月报的方式汇报，需要写明本月已完成任务，和下月待完成任务。
2、首届Worker任期不超过半年，但不短于3个月，3个月后，CNVOTE可以随时发起提议，更换市场负责人团队的所有角色。

个人简介Profile
雨卦：
金融行业高管及职业经理人，曾供职于中国太平洋保险公司与中国交通银行，从业超过二十年。
区块链行业资深专家和实践者
比特股社区意见领袖
比特股早期投资人
比特股战略发展与社区改革理论原创作者
比特股社区“引航”基金创始人
比特股全球第一款手机APP--鼓鼓钱包天使投资人


附上英文版：
---
language: en/cn
layout: worker
type: budget
category: Marketing
bfid: 202003-global-marketing-motion
worker id: 1.14.XXX
title: "Marketing: Full time Marketing team"
discussions:
 - name: BitSharesstalk
   url:
price: up to 200,000 CNY (~1,500,000 BTS)
duration: 6 months
start: 2020/05/01
end: 2020/10/01


Introduction

BitSharess, as a leading decentralized trading and asset management system,  its market position and product quality has been recognized by the market. However, marketing promotion and media campaign has still been relying on the spontaneous publicity of enthusiastic community members due to the characteristics of decentralization, which is not sustainable and has poor effect.

Well-developed projects in blockchain industry, without exception, have professional brand & PR team which making continuous efforts dealing with the media, communities, investment institutions, etc. . Only then can they get sustained attention and new users.

After nearly six years’ updating and iteration, BitSharess is now in the best stage at the product level.However，the outside world’s understanding of BitSharess is still three to four years ago. All-round publicity and promotion to reshape the brand and let the market update the value of BitSharess has become the most important and urgent thing for BitSharess community.
1. The stability of the underlying code has been verified, and the system is enough to support large-scale commercial usage.
2. The upcoming version 4.0 optimizes several business logics. Under the same system business volume, it is expected that the system revenue will increase significantly. Once the system is able to make positive profits, the value-added of BTS token can also be achieved through self-development, rather than the injection of external speculation funds.
3. The reserve pool is about to burn 250 million BTS, which means, the number of BTS that may flow to the market in the future has decreased by 250 million, meeting the expectation of halving countdown that is popular in the market.
4. BTS + + mobile wallet, as an officially funded wallet, is becoming more and more perfect in function and experience, which can fully support large-scale users.
5. Bartner, HTLC, voting, market forecasting and other BTS's own highlights are worth promoting to market users.

To sum up, we think that BitSharess has come to a critical moment. Now we formally recommend this worker proposal to the community, hoping that we can recruit a full-time team to bring BitSharess, an excellent project, to the market on the premise of controlling the cost as much as possible, so as to bring BTS to take off again.

Plan

Build a full-time marketing team for the global marketing promotion activities of BitShares, including the Chinese and English regions.

Worker funds are jointly managed by the board of directors, cnvote and the marketing team with more than 2 / 3 signatures. Besides, cnvote, as the main escrow who is responsible for supervision and bookkeeping, charges 2% of the fee.

The salary structure is divided into three parts:
The first part is base salary. The total expenditure per month shall not exceed 30,000 RMB or 300,000 BTS. When the BTS price is above 0.1 RMB, the monthly expenditure is equivalent to 15,000 RMB BTS + 150,000 BTS. When the BTS price is below 0.1 RMB (inclusive), 300,000 BTS will be issued each month. This part of salary has nothing to do with appraisal performance. It is suggested that only 80% of the expenses should be paid by escrow, and the remaining 20% should be used for additional expenses, such as reimbursent for necessary reception, travel expenses， or publicity materials.

The second part is the performance base salary, which is linked to the relevant assessment indicators. The total expenditure per month is not more than 20,000 RMB or 200,000 BTS. When the BTS price is above 0.1 RMB, the monthly expenditure is equivalent to 10,000 RMB BTS + 100,000 BTS; when the BTS price is below 0.1 RMB (inclusive), 200,000 BTS will be issued each month. This part of salary will be paid according to the completion ratio of appraisal indicators, which have three items: first, media exposure, live broadcast：once a month; Second, the number of city nodes, one per month; Third, the followers growth of WeChat official account or weibo, the monthly increase number is 100; Forth, new valid accounts registered via Yugua’s recommendation code (holding >=1000BTS), 60 households per month. The first three months of this indicator are exempt from assessment. The above indicators each account for 25% of the weight, and the total performance is calculated based on the sum of the four items, with a full score of 100 points. If the cooperation agreement with other communities is reached and list BTS token in exchanges/ wallets in the current month, 50 points will be added to the performance of the current month, but the maximum total performance score is 100 points.

The third part is excess reward, which is linked with two conditions: first, new valid accounts registered via Yugua’s recommendation code (holding >=1000BTS), hold more than 10 million BTS ( transfer between new and old accounts is invalid); Second, BTS price reaches 0.3 RMB within half a year. If the above two conditions are met at the same time, an excess reward of 5% of the number of BTS held in condition 1 can be obtained.

The team suggests at least three people:
A full-time marketing leader, who should put 100% of his working time into the business of BitShares, is the main leader of the worker, responsible for coordinating the whole worker, participating in marketing activities such as speech, interview and negotiation, and the recommended salary accounts for 70%. (candidate: yugua), no less than 40 hours per week.
One (Group) expert consultant is responsible for training the marketing leader and answering questions about the product level of BitShares to new fans. It is suggested that the salary accounts for 15% (candidates, members of cnvote core group, one or more expert groups, in principle, no more than 3 in each session), and the working time per week is no less than 10 hours.
A media specialist is responsible for making posters, videos and other materials, communicating with mainstream media and using existing platforms to release materials. The recommended salary accounts for 15%. (candidate: GBAC or other organizations with media resources), working hours shall not be less than 10 hours per week, and part of the work can be outsourced.

Position and Duty
Positioning-setting of the head of the BitShares community (China): represent the BitShares community (China) externally, and accept the supervision and review of community internally

Responsibilities of the head of BitShares community (China):

1. Conduct business negotiation, cooperation, speech and activities on behalf of BitShares community (China);
2. Design and promote the implementation of "city node" plan, select appropriate personnel to operate "city node", and hold offline / online activities irregularly;
3. Communicate with universities / enterprises / chambers of Commerce / groups on behalf of BitShares community (China) to promote "University line" or "Enterprise line" of BitShares basic knowledge lectures;
4. Communicate and negotiate with other blockchain communities on behalf of BitShares community (China) to achieve mutual drainage and community integration;
5. Maintain regular communication with the external trading platform(Exchanges) on behalf of the BitShares community (China), promote the listing of BTS token on the trading platform(Exchanges), and hold marketing activities irregularly;
6. Communicate with external rich media channels on behalf of BitShares community (China), attract new potential users, establish wechat groups for knowledge lectures and transformation from to potential users to real users. Select excellent group leaders to manage and serve the corresponding wechat groups;
7. Design and launch practical application scenario solutions on behalf of BitShares community (China), promote to different people and customer groups, meeting their actual needs;
8. Other affairs arranged by BitShares community (China).

Assessment and supervision
The assessment standard can be determined by the community after discussion, and supervised by the whole community, but cnvote is mainly responsible for initiating discussion and resolution as escrow.

1. The market leader team needs to report to the community weekly, indicating the tasks completed this week and to be completed next week.
2. The first worker's term of office is no more than half a year, but no less than three months. After three months, cnvote can initiate proposals at any time to change all roles of the team of market leaders.

Profile
Yugua
Senior executive and professional manager in financial industry， have worked in China Pacific Insurance Company and communicate Bank of China for more than 20 years.
Senior expert and practitioner in blockchain industry
BitShares community KOL
Early investor of BitShares
Original author of the theory of strategic development and community reform of BitShares
Founder of pilot fund of BitShares community
Angel investor of BitShares’ first mobile app in the world -- Magic Wallet

按：本文最早于6月2日发表在个人博客上，阅读量超过1.3万人次，近期进行了整理和部分修改，期望得到社区大神的批评指导。
BitShares（BTS）是一个基于区块链技术的金融服务平台和开发平台，其可以是一个网络，也可以是货币、银行、分布式公司，还可以是交易所、外汇市场、国际汇款公司、支付系统、积分/门票/管理系统等等举不胜举的各种服务实体或特定系统，甚至可以称之为一个国家！其有三大核心功能/产品：DEX、UIA和Smartcoin，其中Smartcoin系统是BitShares的核心功能/产品。Bitxxx系列资产（本文 以bitcny为例，以下同）的设计是令人拍案叫绝的。在目前的数字货币领域的竞争中，BTC已经确立了数字货币/黄金的战略定位，而ETH也确定了ICO应用（智能合约）方面的竞争优势，反观BTS的战略定位却不甚清晰。笔者认为，BTS应该聚焦于bitxxx智能货币的推广与应用来确立自己的竞争优势，因为这是BTS作为金融系统这个战略定位的最大最独特的核心功能，而且应用场景非常广泛而清晰，如交易所/者渴望的值得信任的稳定货币（USDT的信任问题因其先天机制的不足令人担忧且引发垢病），锚定法币的商业支付等场景。但几年下来，这个金融系统的发展却步履蹒跚，异常艰难。市值也从前三名掉到了20名以外。究其原因，作为金融系统无法保证任何时期市场对于资金的需求是根本性的原因。爆仓特别是连环爆仓常常导致bitcny的供应严重不足，甚至两次发生接近“黑天鹅”事件的触发风险，连环爆仓的风险制约着社区参与抵押的积极性，参与抵押的帐户数仅占全部持仓户数的1.7%！这是社区发展过程中最痛苦的事，而且长期困扰着BTS社区，制约着bitcny的推广和普及应用，严重影响着BTS在数字货币领域的发展和地位。
如何解决这些问题呢？笔者认为关键在于bitcny的供应机制如何得到有效保障，答案在于：BTS这样的金融市场，必须由可以自证善意/民主/公正/信任的“类中央银行”存在并进行公开市场操作以保障资金的供求基本平衡。在BTS社区，这一“类中央银行”的机构只能由理事会设立相应基金（下称“理事会基金”）并通过理事会公开市场操作帐户进行操作，才能实现上述的自证善意/民主/公正/信任，同时实现对bitcny供应量的绝对保障，杜绝“黑天鹅”风险的发生。这需要理事会基金在任何时候有绝对的能力和实力来调控市场上BTS和bitcny的相对供应量。
解决思路有三：
一是理事会投票通过一个提案：一次性增发10亿bts，修改并下调爆仓抵押率到150%，同时修改公开市场操作帐户只能每日注入20万BTS的规定，可以授权理事会基金在10亿BTS额度内以任意数量注入公开市场操作帐户使用。以目前1.1bitcny的喂价/内盘现价1bitcny计算，按200%抵押率抵押出最高11亿bitcny可在现价（事实上可以是任何价格）1bitcny处挂买单形成托底之墙，买入后原价位可重复抵押并买入，理论上可以吸收25亿的筹码，加上交易手续费的收入，理论上可以迎接任何程度和形式的做空与恶意砸盘。当然从此也不会出现所谓的黑天鹅事件。稳定市场预期的同时，可以同时出台交易手续费买入流通BTS销毁机制，一直到销毁总量达到增发的10亿BTS数量为止。此时市场上流通BTS大约为15亿的量，理事会操作帐户拥有10亿（不含注入的BTS）。此后，可以取消0.1%的交易手续费，返还全部已注入的BTS给理事会帐户（必要时可调用）。在此过程中，操作帐户平时不干预市场活动，只有在充提费率大于x%或小于x%的时候入场干预，反向操作，即买入BTS释放bitcny或卖出BTS回收bitcny，始终保持10亿的总量不变即可。从此以后，作为金融系统定位存在的BTS终于可以放心地推广与宣传bitcny的场景应用，无论作为交易所交易媒介还是商业支付的锚定货币，BTS的价格主要是跟实际推广和落地应用的需求有关，不再完全听从BTC的“发令枪”。因为bitcny独特的生产机制决定了BTS在任何价位都有实力和能力保证资金的供应平衡。有一个假设问题需要引起注意：增发会引起社区恐慌性抛售，从而引发大规模连环爆仓甚至触发“黑天鹅”风险。这一问题有过去的痛苦记忆作怪，也有担心bitcny被稀释贬值的考虑，当然也有担心违背“去中心化”或过于“集权化”、“人治化”的原因。实际上，让社区明白任何价位任何做空或恶意砸盘都不会像过去那样引发大规模爆仓甚至“黑天鹅”事件是关键（上文已论述）。基于此前提，bitcny被稀释的担心实际上被过分放大了。 因为bitcny的供应主要问题不是过多而是常常异常紧缺，况且，增发BTS抵押产生的bitcny在没有大规模爆仓或砸盘的情况下是不会注入到市场中去的。担心“中心化”风险也有道理，但是目前的区块链技术对于同时实现去中心化、吞吐量、安全性、可持续性及升级迭代等五大评价指标来说是不可能的，作为一个区块链世界独一无二金融系统，BTS不应抱残守缺，必须有所取舍，何况，最终还是社区理事会投票决定所有的事项，并不存在个人作恶或“中心化”的可能性。
注：以上为理论上的最不利情形下的计算，实际帐户中已经有4亿多BTS被抵押，同时考虑博弈的复杂性，不可能剩下的21亿流通盘一起做空砸盘，所以具体增发数量可以低于10亿，具体数据可以商榷修改。这一方案的优点显而易见，即容易执行，操作简单，效率最高，效果最好。
二是由社区内有足够公信力的团队或个人成立基金，以ICO形式在社区内公开募借bts到10亿持有量，或者在社区外募资BTC/ETH足够买入10亿BTS，或者两者同时进行募借+买入达到10亿买入量以后同上操作。募借/买入的bts由理事会同上自行操作处置。借出帐户或参与ICO个人可以按募借数量的占比或资金占比计算并永久分享理事会公开市场操作帐户的红利，红利来源于交易手续费、爆仓价绝对执行的差价、反向调节市场所获利润。此方案优点是无需增发，真正体现社区凝聚力水平，“团结一切可以团结的力量，调动一切可以调动的资源”，且可以不通过理事会批准自行操作，属于市场自发行为。如果顺利的话，就会形成理事会、基金会以及部分抵押帐户三方合力，尽最大能力提供BTS系统的资金流动和平衡，但存在的问题是：可能很难达到10亿BTS的目标，如果不能达到10亿BTS的持有量，理论上就无法解决极端行情时的连环爆仓甚至“黑天鹅“风险，也无法保证任何时候资金的供需平衡。当然，这可能是最容易开始的一套方案，毕竟，只要有意愿也有足够的公信力，操作与执行效率会很高，哪怕初期只募借/买入到1亿BTS，也比现在什么也不做，束手无策或夸夸其谈要好一万倍，如果社区看到效果并相信预期，后期也可能会接近达成目标。但有一个缺点：这是否才是真正的”中心化“？社区能够接受吗？bitcny的推广和落地可能因此被质疑。
三是由理事会授权市值管理操作帐户允许没收所有爆仓单恢复到200%的部分抵押品，不向市场抛售，此部分抵押物可进入临时资金池，债务可以暂时记帐，由社区进行竞拍竞买或清算。以全局抵押率为参考，允许此部分抵押物暂时资不抵债，待理事会市值管理账户持有10亿bts可恢复正常规则。这个方案优点在于在局部“资不抵债“的时候将爆仓单进行类似”大宗交易“的形式进行分流和处理，减少连环爆仓对市场的冲击，但是可能也会面临“空手套白狼“的质疑与垢病。
以上三套方案均须配合0.1%费率和爆仓绝对价执行政策，同时建议降低爆仓抵押率到150%以增加资金产出效率，降低资金成本。
解决了bitcny的稳定供应问题，BTS就可以放心地成长为一个真正的区块链金融王国，实现全体社区人的梦想--王者归来，交易全球！当然了，BTS本来就应该拥有这一切，这也是市场欠BTS的。时间紧迫，时不我待，水平有限，抛砖引玉，欢迎社区大咖大神大牛们批评指正。