-there are many crypto twitter camps.  Somehow targeting the "ripe" (right) ones ready for the info is key. 
-new videos!  have a spokesperson do say 2.5 minute vids on new projects/existing projects/proposals/even expose on key folks hard at work
-medium is good as more universal
-there really needs to be a consistent "face" to bitshares-
-get on as many crypto shows as possible
-there is so much more but above is off the top of my head
LL arises