I read somewhere for example that many people are trying to encourage CCEDK to put a gambling link into OpenLedger. While I'm not against advertising which includes gambling, I don't want to see the Bitshares community make the same mistakes of the Bitcoin community.
Psychic costs include for example the lack of privacy. Many people will not use Bitshares if all their transactions are public because it adds an additional layer of stress and concern. Transparency has a psychic cost.
Psychic costs include legally controversial features, and it is for this reason that Bitshares should never be directly associated with gambling. Doing so would create unnecessary psychic costs for the Chinese while offering nothing that Bitshares community users can't do off the blockchain. In addition it also brings risks to the developers even in the United States, and could be misconstrued in the same way that Augur was presented as as "The greatest gambling platform in history".
In my opinion part of the design of Bitshares, from the interface, to compartmentalization, to unnecessary legal risk reduction, all can contribute to lowering psychic costs. Lowering psychic costs can increase the rate of mass adoption. To market Bitshares and make it successful will require allowing people to use it guilt free, to use it with low psychic costs, at least as low as Twitter or Facebook. And finally the Bitshares team should figure out ways to increase the psychic benefits, this would make Bitshares sticky, and just like Facebook and Twitter offer psychic rewards and other intangible benefits, Bitshares will have to do similar.
In managerial economics, economists examine the issue of psychic costs and benefits.[1] An example of a psychic cost is the guilt that a US-restaurant-goer feels if they do not make a voluntary tip to a waiter. There is no requirement for the client to give the tip, but if they do not, they may feel bad when they leave; to avoid this psychic cost, people are inclined to tip, even if the service was sub-standard. On the other hand, a psychic benefit occurs when one of the rewards of an action or choice are non-monetary.
https://en.wikipedia.org/wiki/Psychic_costhttps://reason.com/blog/2015/08/11/augur-gambling-prediction-ethereum