I think crowdfunding is not CORE feature of PLAY.
It is difficult to evaluate if the crowdfunding is a scam and follow the progress.

For a formal crowdfunding it is better to use DACX, not PLAY. Players are very different from investors.

But we can use another way to transforms players into shareholders/investors(low risk).

For a running game in PLAY, everyone knows the profit. By default ,the profit will send to developer.
Game dev can sell/give the gameshare[new feature need] to player. So shareholders can share the profit, and more loyal.
They can sell the gameshare to other people too.

After all, the core function of PLAY is GAME, the core user of PLAY is normal peoples(not only Bitshareser, Bitcoiner, Cryptoer).
So the demand of investment is not so formal, just like FANS action. We should make the risk as lower as possible.

play should provide game play，game develop， and game develop crowfunding

http://cointelegraph.com/news/113845/crowdfunding-game-development-with-crypto-transforms-players-into-shareholders

Crowdfunding Game Development with Crypto Transforms Players into Shareholders:

http://coinmarketcap.com/assets/bitusd/

Sorry  ::)

http://cointelegraph.com/news/113845/crowdfunding-game-development-with-crypto-transforms-players-into-shareholders