@roadscape passed this article on to me and I felt compelled to share it here.

It raises some interesting questions and seems to suggest that branding within ideologically driven crowd cultures has a great deal of merit within the social media landscape of the current era.

I'm curious how folks think the ideas presented here might be applied to creating narratives within certain 'crowd cultures' to the benefit of BitShares.
https://hbr.org/2016/03/branding-in-the-age-of-social-media