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The key is to write about it in very dry, objective, factual language with sources that are non-bitshares/cryptocoinnews-type websites.
These open-ended contracts can be used to securely execute a wide variety of services including: voting systems, domain name registries, financial exchanges, crowdfunding platforms, company governance, self-enforcing contracts and agreements, intellectual property, smart property, and distributed autonomous organizations.
The platform has received attention in Wired,[17][18] The Globe and Mail,[19] SiliconANGLE,[20] Yahoo News,[21] Medium.com[22] Al Jazeera,[23] Forbes,[24] The Telegraph[25] and the Keiser Report.[26]