these things only matter to thinkers...
not to people who only want profit and will hang on any thread of hope that their coins will be significantly priced. this is not so much for the buyers as it is for those waiting in the wings...who will later be expected to sell.
When they see this (especially if it is sustained long enough to pull ethercoin up to the top 20) they will not want to sell cheap...
Ethereum is wonderfully brilliant with their use of illusion to dictate perceived reality. Effectively doing this frames reality...