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If you select a longer time range at the right top you can see that about 80% of people come from coinmarketcap (for the last 60 days). Sparkle or BTS Music/Play would therefore be very helpful.
On a side note I couldn't happen but notice that the homepage does not seem to make much mention of how BitShares is a distributed exchange and the advantages that this brings. Surly this should be front and centre on the homepage since it's one of our biggest unique selling points?