We tried marketing bitusd. That didn't really work... There are a variety of alternatives to bitusd. The fact that it is collateralized by bts given the current market sentiment make it just as attractive as an IOU from an exchange or a ripple gateway.
The crypto community doesnt appreciate the bitshares consensus mechanism because they think its centralized. Exchanges don't care about the centralized vs decentralized debate. They only care about efficiency. We have the most efficient, robust and regulatory compliant block chain. Shouldn't we leverage that to gain partnerships?
Ripple is the second largest crypto by marketcap. That's not because the crypto community endorses them its because financial institutions endorse them. CME group has a minority stake in ripple. I see no reason why we cant get a major exchange like Nasdaq to invest
true, if a major exchange wanted to invest that'd be awesome and there's no way i'd be opposed; i just think exchanges have incentive to dev their own versions of Bitshares. we're lucky to have a first mover advantage, but a major financial institution could replicate our work quickly for < $1M dev budget, which is petty cash in that world.
also, exchanges would def want to be closed systems for compliance reasons and would likely keep everything proprietary for competitive advantage. the USSA gov certainly isn't about to allow financial institutions to enable unbounded p2p trades and transfers, which is what joining BTS would mean.
i also don't think bitUSD has come anywhere close to its potential; building businesses and apps around it could make it a huge success.