One of the aims of BitShares is to create profitable decentralized companies that dont rely on subsidies and dont have the huge costs of mining.
Bitcoin right now has huge costs, but it could fix that with 1 software update. Bitcoin is unique in that its the only "company" in the world that could instantly reduce its own costs to ~0 thereby instantly become profitable. In fact its scheduled to halve its costs next May/June.
Given that most of the crypto world is ignoring us right now, if 2.0 doesnt fix that are we basically screwed? The halving is just round the corner which will reduce one the main reasons for BitShares existing by 50%. A lot of BitShares' trading volume is in Yuan, so we probably wont get a boost from Bitcoin's halving either.