Suppose some musicians make bets about whose instrument is the most in tune. They all bet about whether anyone will be out of tune, and anyone who is not gets rewarded. They decide who is out of tune by comparing each individual to the average pitch of everyone playing together.
Every musician can either use his various reference instruments and tuners to try to get the pitch as close to "correct" as possible, but they can't share such reference points between them directly. "correct" means the closest to the pitch that people named "A#" or whatever the current bet is, notice how that can mean slightly different things to different people in different regions but they're close enough that they can average out to some sort of global consensus.
To be malicious, you have to collude with the majority of musicians by stake (stake could be like, volume of their instrument) to play a particular named pitch "incorrectly". Only then can divert the price and screw someone over, but if you try to do so without such secret supermajority collusion you'll just lose money because people will still just think you're out of tune based on their "locally credible" sources.
That's the theory, anyway.