BitShares Mumble -- Marketing Committee Formation (Nullstreet Resurection)

[MrWang]

let's do this...

[Thom]

We had a very fruitful discussion in the BitShares mumble this morning, and the idea of forming a marketing committee was put forth.

DSN from @BunkerChain Labs had a great analogy and summary of what BitShares needs in terms of marketing. To paraphrase, he likened our situation to a talented group of musicians who can play their own instruments well, but they all need a skilled conductor to produce a coordinated musical masterpiece people are emotionally moved by so they go away touched and talk about it at the water cooler the next day.

Not only are moved to just talk about it, but also are impacted enough to take action.

All are pretty much agreed that BitShares needs marketing, and so it was suggested to have a regular segment devoted to that in the BitShares mumble hangouts each week.

I also called for volunteers to work on this committee, and the following people voiced interest:

• MrWang
• VirtualGrowth
• Taconator
• Chris4210
• GChicken
• Brindleswan
• Xanoxt
• SolomonSollarsNSense

Some of you might recall a similar attempt to address marketing concerns by @Method-X called "null street marketing" back in the day, on the trailing edge of Brian Page's reign & exodus. Solomon was involved in that effort. At that time Cryptonomex was still very active in controlling the direction of the ecosystem. Anyone can chime in and correct me if I'm wrong, but from my perspective there was a lack of consensus between the community, cryptonomex and method-x on how to do marketing and how or to what level marketing should be funded.

Cryptonomex is no longer a factor, it's now up to us, the present community to decide how to approach marketing. BitShares is also a totally different beast than it was back then too.

This committee is only a starting point. We need to start somewhere, and before any decisions about HOW to fund marketing and what LEVEL of funding is required can be made we need to discuss a PLAN or APPROACH to it. Once a consensus about that is reached secondary concerns about the best ways how to achieve that approach can be focused on and decided.

I would also like to mention an idea that I think would be very useful to this committee, that being Bob Podolsky's "Octologue". In a nutshell Bob is a researcher with decades of experience and solid real world data that indicates the optimum size of an effective group is ideally 8 people composed of 4 men and 4 women. Another aspect of an Octologue is that all decisions made by the group must be unanimous. Bob has written a 200+ page book about his research and experiments named "Flourish"  that describes in great detail how such groups work. There are several practical examples of successful companies built around this concept.

I would encourage anyone interested to read Flourish and become familiar with his definition and examples of what ethics are. Can you define what an "ethic" is? I thought I knew, but now I KNOW. I encourage everyone to look into that for your own clarity as a basis for forming a solid, cooperative and unified core group to be as effective as possible. Bob's website where you can read about his work and ethics is https://www.titanians.org/. I will update this post later today to provide a link to Flourish.

With that as background, let this thread serve as the start of forming this committee. The initial meeting time has been tentatively set to sometime during the evening hours of a weekday, and 9PM CDT Wednesday was the initial suggested time to meet on mumble (CDT = Chicago time - https://www.timeanddate.com/worldclock/) . The focus of the initial meeting is to solidify a plan on how to proceed, including establishing:

1) A consistent meeting time
2) A place to meet (mumble, slack, Discord etc, but should provide real time conversation at a minimum)
3) Who is willing to setup and participate in a multisig account to oversee distribution of funds, and how many participants multisig should have
4) What the agenda will be for the next meeting
5) Decide a list of specific actionable items to be accomplished by the next meeting. Suggestions:
    -   define a mission statement that unifies and brings focus onto the group's purpose
    -   define (at a high level) target audience(S) for BitShares, and marketing priorities for each demographic (traders, grandma, crypto enthusiasts)
    -   identify key areas of BitShares features that have the greatest potential to reach people emotionally
    -   establish the multisig account

Comments?