Author Topic: BitShares Mumble -- Marketing Committee Formation (Nullstreet Resurection)  (Read 5359 times)

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Offline Thom

We had a very fruitful discussion in the BitShares mumble this morning, and the idea of forming a marketing committee was put forth.

DSN from [member=19864]BunkerChain Labs[/member] had a great analogy and summary of what BitShares needs in terms of marketing. To paraphrase, he likened our situation to a talented group of musicians who can play their own instruments well, but they all need a skilled conductor to produce a coordinated musical masterpiece people are emotionally moved by so they go away touched and talk about it at the water cooler the next day.

Not only are moved to just talk about it, but also are impacted enough to take action.

All are pretty much agreed that BitShares needs marketing, and so it was suggested to have a regular segment devoted to that in the BitShares mumble hangouts each week.

I also called for volunteers to work on this committee, and the following people voiced interest:
  • MrWang
  • VirtualGrowth
  • Taconator
  • Chris4210
  • GChicken
  • Brindleswan
  • Xanoxt
  • SolomonSollarsNSense

Some of you might recall a similar attempt to address marketing concerns by [member=20584]Method-X[/member] called "null street marketing" back in the day, on the trailing edge of Brian Page's reign & exodus. Solomon was involved in that effort. At that time Cryptonomex was still very active in controlling the direction of the ecosystem. Anyone can chime in and correct me if I'm wrong, but from my perspective there was a lack of consensus between the community, cryptonomex and method-x on how to do marketing and how or to what level marketing should be funded.

Cryptonomex is no longer a factor, it's now up to us, the present community to decide how to approach marketing. BitShares is also a totally different beast than it was back then too.

This committee is only a starting point. We need to start somewhere, and before any decisions about HOW to fund marketing and what LEVEL of funding is required can be made we need to discuss a PLAN or APPROACH to it. Once a consensus about that is reached secondary concerns about the best ways how to achieve that approach can be focused on and decided.

I would also like to mention an idea that I think would be very useful to this committee, that being Bob Podolsky's "Octologue". In a nutshell Bob is a researcher with decades of experience and solid real world data that indicates the optimum size of an effective group is ideally 8 people composed of 4 men and 4 women. Another aspect of an Octologue is that all decisions made by the group must be unanimous. Bob has written a 200+ page book about his research and experiments named "Flourish"  that describes in great detail how such groups work. There are several practical examples of successful companies built around this concept.

I would encourage anyone interested to read Flourish and become familiar with his definition and examples of what ethics are. Can you define what an "ethic" is? I thought I knew, but now I KNOW. I encourage everyone to look into that for your own clarity as a basis for forming a solid, cooperative and unified core group to be as effective as possible. Bob's website where you can read about his work and ethics is https://www.titanians.org/. I will update this post later today to provide a link to Flourish.

With that as background, let this thread serve as the start of forming this committee. The initial meeting time has been tentatively set to sometime during the evening hours of a weekday, and 9PM CDT Wednesday was the initial suggested time to meet on mumble (CDT = Chicago time - https://www.timeanddate.com/worldclock/) . The focus of the initial meeting is to solidify a plan on how to proceed, including establishing:

1) A consistent meeting time
2) A place to meet (mumble, slack, Discord etc, but should provide real time conversation at a minimum)
3) Who is willing to setup and participate in a multisig account to oversee distribution of funds, and how many participants multisig should have
4) What the agenda will be for the next meeting
5) Decide a list of specific actionable items to be accomplished by the next meeting. Suggestions:
    -   define a mission statement that unifies and brings focus onto the group's purpose
    -   define (at a high level) target audience(S) for BitShares, and marketing priorities for each demographic (traders, grandma, crypto enthusiasts)
    -   identify key areas of BitShares features that have the greatest potential to reach people emotionally
    -   establish the multisig account

Comments?
« Last Edit: April 07, 2017, 11:37:02 pm by Thom »
Injustice anywhere is a threat to justice everywhere - MLK |  Verbaltech2 Witness Reports: https://bitsharestalk.org/index.php/topic,23902.0.html

Offline MrWang

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #1 on: April 07, 2017, 04:32:45 pm »
let's do this...

Offline virtualgrowth

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #2 on: April 07, 2017, 04:35:05 pm »
Look forward to a plan and developing ideas as part of this new committee and my newer growing involvement in the bitshares community.
iWkjpAW7TLIHr0vO

Offline JoeyD

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #3 on: April 07, 2017, 06:12:30 pm »
I'm all for a good marketing effort, especially if it comes from the community. To be very honest I know next to nothing about marketing myself, so other than showing my support and don't know how else I can contribute.

Offline instructor2121

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #4 on: April 07, 2017, 06:14:33 pm »
Count me in guys! This has been needed for a long time now.

Offline Xanoxt

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Re: BitShares Mumble -- Marketing Committee Formation
« Reply #5 on: April 07, 2017, 06:18:58 pm »
Quote
9PM CDT Wednesday

Its a bit bad for me, since I am in Moscow time atm, and 9pm CDT is 4 am for me.

Also, to add some substance to my reply is this, from what I saw people are a bit reluctant to fund workers, because they feel that this is diluting bitshares, right?

It is possible to get two birds with one stone, if those bts are used to short bitassets exchange them for btc (or whatever) and provide liquidity to the DEX. That would keep those bts off exchanges.

What we also need is someone who would go through all the documentation and update it to reflect the current situation, because I've seen that a lot of it is out of date.
« Last Edit: April 07, 2017, 07:05:06 pm by Xanoxt »

Offline SolomonSollarsNSense

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #6 on: April 07, 2017, 06:50:38 pm »
You all know where I stand here. All in  ;)
If you like the content I make consider tipping me. Helps me keep those bitshare content babies popping like popcorn! Send tips to: solomonsollarsnsense

Offline JoeyD

Re: BitShares Mumble -- Marketing Committee Formation
« Reply #7 on: April 07, 2017, 07:02:40 pm »
Quote
9PM CDT Wednesday

Its a bit bad for me, since I am in Moscow time atm, and 9pm CDT is 4 am for me.

...


Oh drat, if it's 4 am for Moscow it will be 2 am for me. That would be a bit late for me as well.

Offline robrigo

I would like to pitch in however I can with this effort. I think the time is ripe to bring digital currencies and the block chain revolution to the masses. I have been working with my friend [member=20522]matt[/member]-a over on steemit to strategize on how we can promote block chain applications in our local area. Steem makes this a much easier task than just a few years ago. Spewing out crypto tokens to anyone that spends some time posting and gets a little lucky. Then they're hooked!

All of you that have stuck around are building a grassroots movement and it is time for every holder to do their part. Also, my city is a prime example of a place that could use some shaking up. Very few people I encounter here have any idea what digital currency is or how it can benefit their lives.

It's impressive how much of a core group this community became with Bunker, Fuzzy, Thom, and all of the others regularly posting. I just started lurking these forums about a month ago so I suppose it's time to step out of the shadows again. I kind of fell off back there after the pitch fork and BTS 2.0.

Offline Thom

We've never met Robrigo as you had other commitments and could not finish the BitShares Road Tour 2 years ago now. However I am well aware of your involvement with BitShares before the birth of graphene and am very glad to hear from you.

Any contribution you can make would be appreciated by all I'm sure.

Together, with the realization of why we invested our time, energy and resources to help build a solution to the financial shackles that hold back humanity we stand a good chance to take back what has been coerced away from us over the last 100 years.

Time is running out and our tech lead in the crypto space is slipping away, so we need to get focused and devise a plan to make BitShares a household word that will be known as the first digital currency system that finally nullified the corrupt and psychopathic "elite" who prey on the populace.

Welcome back Robrigo!

Come, step back into the light and join us!!! See you Wednesday

I would like to pitch in however I can with this effort. I think the time is ripe to bring digital currencies and the block chain revolution to the masses. I have been working with my friend [member=20522]matt[/member]-a over on steemit to strategize on how we can promote block chain applications in our local area. Steem makes this a much easier task than just a few years ago. Spewing out crypto tokens to anyone that spends some time posting and gets a little lucky. Then they're hooked!

All of you that have stuck around are building a grassroots movement and it is time for every holder to do their part. Also, my city is a prime example of a place that could use some shaking up. Very few people I encounter here have any idea what digital currency is or how it can benefit their lives.

It's impressive how much of a core group this community became with Bunker, Fuzzy, Thom, and all of the others regularly posting. I just started lurking these forums about a month ago so I suppose it's time to step out of the shadows again. I kind of fell off back there after the pitch fork and BTS 2.0.
Injustice anywhere is a threat to justice everywhere - MLK |  Verbaltech2 Witness Reports: https://bitsharestalk.org/index.php/topic,23902.0.html

Offline Stan

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I would like to pitch in however I can with this effort. I think the time is ripe to bring digital currencies and the block chain revolution to the masses. I have been working with my friend [member=20522]matt[/member]-a over on steemit to strategize on how we can promote block chain applications in our local area. Steem makes this a much easier task than just a few years ago. Spewing out crypto tokens to anyone that spends some time posting and gets a little lucky. Then they're hooked!

All of you that have stuck around are building a grassroots movement and it is time for every holder to do their part. Also, my city is a prime example of a place that could use some shaking up. Very few people I encounter here have any idea what digital currency is or how it can benefit their lives.

It's impressive how much of a core group this community became with Bunker, Fuzzy, Thom, and all of the others regularly posting. I just started lurking these forums about a month ago so I suppose it's time to step out of the shadows again. I kind of fell off back there after the pitch fork and BTS 2.0.

Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline Xanoxt

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Since this is the thread to bring marketing PR things, here is how Dash went about it, and some of those things we can do as well, once we decide what needs to be done. (This is from a month ago, but I didn't see this article discussed, so it is possible it was missed).

https://cointelegraph.com/news/pr-decentralized-how-dash-succeeded-in-dao-powered-public-outreach

Thing is, with our reserve fund we also have a way to work on this, and if that brings the token price up, that means that shorters of bitUSD are going to be happy. :-)

Offline rgcrypto

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I'm in.

My skillset is in direct response marketing mostly.

See you wednesday.

Offline Tuck Fheman

I'm in.

My skillset is in direct response marketing mostly.

See you wednesday.

HIGHFIVE!
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Offline rgcrypto

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I'm in.

My skillset is in direct response marketing mostly.

See you wednesday.

HIGHFIVE!

FISTBUMP!