[Worker Proposal] North American BitShares Conference + WCC DEVCON |Updated 7/10

[sschiessl]

Thanks for the iniative!

Here are my comments:
A) Who is the responsible and organizing party for this worker?
B) Will there be a supervising party?
C) What is the budget breakdown that this worker is seeking from the blockchain?

[fav]

More like The Long Con?

[michaelx]

Ticket prices can be increased in my opinion to $197.00 - then only 200 tickets would need to be sold. WCC - EVOLV will also promote ticket sales to our event.

The event space can hold 500-600 people depending on setup, so if tickets do well they can be accommodated. The space is 5,000 sf, and can be doubled if needed.

Live stream tickets may also potentially be sold to the event, but only after attendee ticket sales reach a certain point to cover costs, unless we think livestream sales can get it there.

[michaelx]

[@healingvibes]

PASSED and now live!

  NEWLY UPDATED 7/10/19 Thanks for voting in this Worker Proposal! (https://docs.google.com/document/d/1fQWuIZY_odslF40IhD8Hybf_-0KuFWaZcA6355_tREI/edit)

Please share your feedback on speakers and general conference ideas:

Speaker Nomination: https://forms.gle/tjEMYwJ66eqrbxG59
General Conference Survey: https://forms.gle/HxwgJzjYBiUxocET7

This is a proposal author by Aaron Mangal (@healingvibes) along with John Conlin (Committee), Jonathon Bahai, Michael Taggart, and Dan Notestien.

Since I haven't posted here before it might help for folks to look at my background on LinkedIn https://www.linkedin.com/in/aaronmangal/ and also content I have written about BitShares https://coincentral.com/what-is-bitshares/

This is meant to be a proposal combining the North American BitShares conference and WCC DEV CON.

Thanks!

~Aaron

-----

Here are some questions we've received thus far and their answers:

Who will handle escrow? The Move Institute will supervise the funding escrow for the worker
Who is @healingvibes and the other organizers of this worker? Aaron Mangal is @healingvibes, B2B Marketer, Copywriter and of course long time BitSharian (circa 2015ish). Other leaders and authors of this are John Conlin (Committee), Jonathon Bahai, Michael Taggart, and Dan Notestien.
Will BitShares be allowed a keynote speech and what other deliverables will we get? Yes, we are still defining and designing the tracks for NA BTS but we will also get a spot in WCC's lineup (likely with Stan).  There is a bit of malleability for us all to consider to make this an amazing and valuable conference for all.

---Here in the final draft of the Worker Proposal to be live soon




Name/bfid: NA BTS/WCC/DEVCON Worker Proposal
Category: Marketing/Conference
Team: Michael Taggart, Aaron Mangal, John (john_on_chain), EVOLV (WCC event organizers, Dominic Hrabe, Adam Williams, Eric Spire), BTS Developers, BTS Brand Ambassadors
Total: $119,050
Duration: 4 months
Worker ID: TBD
Discussions: https://bitsharestalk.org/index.php?topic=28450.msg330739#msg330739
Accounting & Reporting: TBD

Introduction
____________________________________________________________________________

This is a proposal to put together the North American BitShares Conference on October 27th - 28th in partnership with EVOLV, the event company behind World Crypto Con (WCC) happening October 29-31st (see details here: https://worldcryptocon.com/).

Also, BitShares (and our desired developer/community cohort) would participate in the DEV CON Hackathon happening in parallel with World Crypto Con on October 30th which would entail a full day dedicated to this (see details here: https://worldcryptocon.com/wcc-vegas/devcon/).

A poll conducted via Telegram and voted on for the last week in multiple channels has concluded that October 27th - 28th are the preferred dates for those that wanted to attend.

Executive Summary and Intent
____________________________________________________________________________

The BitShares North American Conference (in partnership with World Crypto Con and the event company behind it EVOLV) at the Cosmopolitan on October 27-28th

We have the opportunity for us, the BitShares community, to co-create the first ever BitShares North American Conference for Las Vegas Blockchain week to precede World Crypto Con (WCC).

In addition, as a part of this package we would participate at World Crypto Con itself as an exhibitor and sponsor of DEVCON happening in parallel with WCC.

What is the North American BitShares conference?
Whatever we want it to be! Seriously though, we get full reign to build this conference how we’d like. EVOLV (who are hosting World Crypto Con, WCC) are providing their event services and slot they have preceding WCC at the Cosmopolitan.

What is World Crypto Con (WCC)?
World Crypto Con is a 3-day event put on by a group called EVOLV. WCC is a global stage for industry leaders to share their breaking news and technologies with thousands of investors, experts, developers, businesses and attendees who are using blockchain and cryptocurrency to redefine our everyday lives.

Who will attend World Crypto Con?
Executives, enthusiasts, and professionals from global enterprise companies, financial service providers, investment firms, traders, advisory & auditing institutions, blockchain focused startups, academic institutions, government policy advisors, and application developers. Estimates are close to 7,000 attendees during Las Vegas Blockchain Week.
 
What is WCC DEV CON?
WCC DEV CON will be on October 30th and run at the same time as WCC. As a part of this proposal we would be sponsoring the hackathon.

The Event Schedule
October 27th - 28th - The North American BitShares Conference
October 29th - 31st - World Crypto Con (WCC) Las Vegas
October 30th - WCC DEV CON

What will happen at World Crypto Con?
WCC 2019 will be 3 action packed days of discussions, product demos, expert keynote addresses, industry panel discussions and exclusive announcements from the best and brightest in the industry showcasing new products, ideas, and commercially viable applications of blockchain technology.

Over 7000 attendees are expected to be in town for Las Vegas Blockchain week


Budget Requirements
____________________________________________________________________________



Budget needs: $(119,050) / 1,915,404 BTS Total / 15,961 BTS daily
Duration: 4 months

There are two main cost centers for our event:

(1) EVOLV's Event Management Fee, Venue Costs for NA BTS and BitShares Sponsorship of DEV CON Hackathon - For the venue management and labor of the conference production itself $(63,400)

(2) BitShares Planning, Delivery and Marketing of Conference - Conference Creation, Planning and Delivery of the conference content and Marketing as well as support to the community and any others involved in the NA BTS Conference and WCC DEV CON as participants or attendees $(25,000)

What will we get from EVOLV (organizer of WCC)?

() Opportunity to collectively build the tracks for the NA BTS conference
() Stage time for keynotes at WCC
() Promotion to WCC list
() Exhibiting at WCC
() Participation of BTS Devs in WCC DEV CON

What tracks will the North American BitShares Conference have?
[TBD] - We can decide as a community through polls post funding.

Summary of EVOLVE Fees and Deliverables

EVOLV would handle the following deliverables:

() Space at the Cosmopolitan during VBW
() A/V (staging, lights, sound, tables, chairs, etc.)
() Event signage
() Exhibit booths (if needed)
() Registration (on-site)
() Security

Summary of BitShares Community Support budget

We the BitShares community would be responsible for:

() Staffing the event
() Coordinating internal resources, discussions and attendance of any BTS supporters
() Planning and running the production (beyond the EVOLV management duties)

Everything that budget is spent on will be substantiated through weekly reports including labor, expenses and any other outflows. All unused funds will be returned to the community.

In addition, since the community would be front-loading the expenses we would like to return any additional profits from tickets and sales of post-produced video sessions after the event.

For previous reference we are using the WP from Alex Megalokonomos for their conference in Greece: https://bitsharestalk.org/index.php?topic=27272.0

and this pre-proposal one for this year: https://bitsharestalk.org/index.php?topic=28494.0

Detailed Budget Breakdown

Here is the pro-forma from EVOLV and budget required (with both the DEV CON and NA BTS Conference quotes combined): https://drive.google.com/open?id=1WVeoKxL1jN4Lj1xJhSmaSVZOIgll0Q63

WCC DEV CON Hackathon Sponsorship Deck (page 23): https://worldcryptocon.com/wp-content/uploads/2019/03/WCC-Enterprise-Deck-2019.pdf


1. EVOLV Cost Breakdown (per the pro-forma)

Production costs (outflows) from EVOLV are as follows:

Registration: $(4,000)
Insurance: $(500)
Convention Services (Cleaning, Misc, Venue Fees): $(1,500)
Event Security: $(400)
Production (A/V, Staging, Tables, Chairs, Event Signage): $(21,250)
Freeman, Encore (Sponsor signage, Exhibitor Booths, Power)                 
Production Subtotal: $(27,650)

Fixed Expenses (outflows from hotel/venue fees):

Hotel/Venue (F&B): $(38,400)
WCC DEV CON*: $(25,000)

*(Sourced from page 23 of the Sponsorship Deck: https://worldcryptocon.com/wp-content/uploads/2019/03/WCC-Enterprise-Deck-2019.pdf)

Subtotal: $(63,400)

Since we are responsible for creating the conference tracks, implementation and management of our community participation, we are asking for some budget for those who will be in charge of this planning and implementation.


2. BitShares Cost Breakdown

Here is the budget and resources required by us internally to deliver on the planning and production side of the NA Bitshares Conference:

Event Staffing and Conference Track Planning and Logistics - Up to $(12,500)

Flight and Hotel $(6,500) - We are aiming a little high as we will have 5 days of activity including the NA BTS Conference (2 days), WCC (3 days), and WCC DEV CON (1 full day for developers) as well as our normal booth brand presence for the 5 days. All expenses will need to be logged and submitted to the organizers through an online form we will provide. 

Marketing Expenses $(9,500) - Paid advertising budget (e.g. Facebook) for generating ticket sales to NA BTS Conference (per the EVOLV marketing team's recommendation). We will create a separate marketing document with a plan to run small tests with small amounts before increasing our ad spend. We will share these results with the community at each step of the way and prior to any substantial ad spends.

Note: We will return all excess unused funds. This budget is meant for people directly participating in the NA BTS/WCC/DEVCON events however, we will also establish a separate Travel Reimbursement Fund for any BitShares community members/attendees that sign up at the event. We will have Witnesses and other companies in the BTS ecosystem donate to this fund.

Subtotal: $(25,000)

This is to ensure accountability on the creation and implementation of the NA BTS Conference itself. In addition, we would support developers, participants and any other partners before during and after the conference. This would include publishing and distribution of post produced content of the NA BTS and WCC DEV CON. 

We sought some guidance from EVOLV and have taken their recommendations into account to manage our labor needs for the 5 days of activity we will have planned.

The Labor breakdown would be as follows:

-Leaders/Conference Builders 40/hr - The Leaders around Building Conference Tracks, Recruiting Speakers, and other strategy, planning and implementation prior, during and after to the NA BTS and WCC conference, Including mobilizing BTS Conference Team, Developer, Community, Attendees and Partners for any engagements, gatherings and other coordination required | Conference Leaders/Builders: Aaron Mangal and Michael Taggart (Additional Team TBD,) (Please reach out if you are interested in helping)

-Event Manager 30/hr - Will be on-site at the conference and liaise with the A/V team and ensure speakers are queued up and ready to go before speaking for NA BTS and help with DEV CON liaising | Event Manager Team: John <johnr> (Additional Team TBD) (Please reach out if you are interested in helping)

-Brand Ambassador 20/hr - This will be people assisting Event Manager if needed but mainly at the Exhibit hall booths and helping promote BitShares brands at NA BTS, WCC and DEV CON. Also, help spread the word to attendees through our Telegram group and in person the day of the event. | Brand Ambassador Team: TBD (Please reach out if you are interested in helping)

Additional duties will be added as we plan this out. All team members will be required to keep daily time sheets submitted weekly to the Team Leader and then to the BTS Community.

Total outflow costs: $(27,650) + $(63,400) + $(25,000) = $(116,050)


Potential inflows (revenue)

Attendee Tickets   Inventory   Ticket Cost   Sold   Actual Gross   
Attendee GA Ticket   400               $197            400    $78,800   

Tickets Subtotal: 400 x $197 = $78,800   
                       
Exhibit Booth Revenue: $6,500.00 x 10 = $65,000   

Sponsorship inflow (revenue) subtotal: $65,000

Total sponsorship and event revenue (estimated): $143,800

So just to recap:

Total outflows (costs): $(104,950)
Total inflows (revenue, estimated): $143,800[/u]

Total Net Profit: $38,850 (Based on 400 ticket sales)

In an effort to give back to the community based on our collective success, we propose that all profits be given back to the community fund (if there are no outstanding expenses from unforeseen collateral or attendee expenses).

This would include ticket sales and the sale of the videos of sessions which will be released sometime after the event and post production and sold for a given $USD value. (No more than 30 days after)


Team
____________________________________________________________________________

EVOLV owners and World Crypto Con (WCC) Organizers

• Adam Williams
  Dominic Hrabe
  Eric Spire
  

These are the creators and hosts of the second annual World Crypto Con who are also long time BitShares fans. We are partnering with them to leverage their turn-key conference management services and venue in Las Vegas.

BitShares Community

• Michael Taggart - Conference builder, leader and organizer, point of contact for day of the NABTS, WCC and WCC DEVCON event
  
  Aaron Mangal - Content Developer/Marketer, BitShares Community Liaison, Conference builder, leader and organizer, point of contact for the day of the event
  
  John, @john_on_chain (BitShares Committee Signature; New York) - Community member that will help be the point of contact for BTS Core Developers attendance and content around them such as panels or otherwise
  

Other BitShares Community Members to be determined (TBD) - We still need to complete a roll call for BitShares Developers and any other members that would like to be in the WCC DEVCON Hackathon or help as Leaders, Managers or Brand Ambassadors (We would like to recruit from within ideally)

Current Deliverables:

• Get Worker Proposal Passed
  Pay first payment to EVOLV by early July
  Weekly calls around conference planning, to-dos and logistics (all hands on meeting with Builders, Leaders and Brand Ambassadors)
  Weekly Activity Logs of Conference Leaders/Builders, Team Leaders and Brand Ambassadors activity
  Weekly Summary of Conference Planning Recap with accomplishments, struggles and needs from the community (to be posted in the forum on the worker proposal thread)
  

Join the discussion happening in our dedicated NA BTS Telegram channel (send me a DM on Telegram @itshealingvibes) or reply to this thread with your handle an I'll add you.

Let us know your thoughts on this updated soon to be live passed Worker Proposal.

~Aaron