Author Topic: Bitshares Marketing Group  (Read 1765 times)

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Offline Bangzi

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Bitshares Marketing Group
« on: August 05, 2019, 09:16:06 pm »
Please Vote for My Witness: Bangzi
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Witness Update: https://bitsharestalk.org/index.php?topic=26459.0

Offline Digital Lucifer

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Re: Bitshares Marketing Group
« Reply #1 on: August 05, 2019, 10:57:13 pm »
Set to sticky, hopefully more people will see even if no activity.

Chee®s
Milos (DL) Preocanin
Owner and manager of bitshares.org through Consensus
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Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #2 on: August 07, 2019, 10:03:56 pm »
Bitshares Marketing Group

Telegram: https://t.me/bitshares_marketing
Github: https://github.com/bitshares/marketing/

Relevant links... (in no particular order) ..for historical purposes and easy reference ..in case threads get "lost" with time as they drop  to the lower rungs of the forum.


https://www.howtotoken.com/explained/how-marketing-campaigns-develop-into-global-trends/

===========================================================================
Decentralized 2019 Sponsoring and Partnership
https://bitsharestalk.org/index.php?topic=28557.0

Topic: Marketing: Interviews, Articles and Visibility
https://bitsharestalk.org/index.php?topic=27747.0

Topic: North American BitShares Conference + WCC DEVCON
https://bitsharestalk.org/index.php?topic=28450.0

Topic: Recap: 2019 2nd Global Graphene Blockchain Developer Conference
https://bitsharestalk.org/index.php?topic=28699.0

Topic: [Worker Proposal] - 1.14.209 - SteemFest Sponsorship by Bitshares - Bangkok Nov 6-10, 2019
https://bitsharestalk.org/index.php?topic=28660.0

Topic: Integration of BTS with Wirex
https://bitsharestalk.org/index.php?topic=28313.0

Topic: Article and Brand Marketing on Major News Websites
https://bitsharestalk.org/index.php?topic=28444.0

Toipc: [ioBanker] Announcement For BitShares stakeholders and community members
https://bitsharestalk.org/index.php?topic=28583.0

===================================
https://news.bitshares.org/
===================================

https://bitsharestalk.org/index.php?topic=28821.0
Topic: Allow non-LTM accounts to be referrers?

https://bitsharestalk.org/index.php?topic=28518.msg332901#msg332901

BTS can be marketed and perceived as the Cryptosphere's  most prominent supporter of Women's soccer (or sports in general) .....
a successful global branding campaign like that could arguably grow the market cap by a Billion $ or more by the time of the Olympics. (2020)

===========================================================================

https://bitsharestalk.org/index.php?topic=27733.msg332390#msg332390                 ( Public Goods)

https://cryptopotato.com/bitcoin-soccer-the-rise-of-cryptocurrency-sponsorships-and-partnerships/
============================================================================

https://decrypt.co/8195/retail-giant-walmart-mulls-centralized-stablecoin
=============================================================================
Topic: bitusd peg
https://bitsharestalk.org/index.php?topic=27733.msg328409#msg328409
https://bitsharestalk.org/index.php?topic=27733.msg328382#msg328382
=====================================================================
Topic: A way to mass adoption: consumer credit
https://bitsharestalk.org/index.php?topic=28605.0
https://www.cryptoglobe.com/latest/2019/07/australians-hooked-up-to-pay-for-groceries-with-bitcoin/

========================================================
Topic: why not borrowing?
https://bitsharestalk.org/index.php?topic=28491.15
https://bitcoinist.com/how-the-mega-rich-buy-their-bitcoin
=======================================================

Topic: bad news for Binance,good news for BTS
https://bitsharestalk.org/index.php?topic=28870.0
======================================================

Topic: Smart coin evolution
https://bitsharestalk.org/index.php?topic=28367.0
==============================================
Topic: Market fee sharing for BitAssets
https://bitsharestalk.org/index.php?topic=28212.0
================================================
Topic: What is the reserve pool?
https://bitsharestalk.org/index.php?topic=21731.0
=================================================
BitShares Dice Game Smart Contract
https://bitsharestalk.org/index.php?topic=27763.0
==================================================
Topic: Add "close long" feature?
https://bitsharestalk.org/index.php?topic=28211.0
===============================================





« Last Edit: August 20, 2019, 01:23:48 am by bitstopia2049 »

Offline sschiessl

Re: Bitshares Marketing Group
« Reply #3 on: August 16, 2019, 03:36:54 pm »
Thanks!

Offline ioBanker

Re: Bitshares Marketing Group
« Reply #4 on: August 16, 2019, 11:03:24 pm »
Keep up!
Be part of the change and vote for the bitshares-vision proxy!
Committee account: iobanker-core
Ammar Yousef - CEO @ ioBanker OÜ

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #5 on: August 22, 2019, 02:14:32 am »
Keep up!

I read your comments about BitShares needing a vision and a business plan, etc..

it's true...SET THE GOAL..MAKE A PLAN...and as NIKE says..."Just Do It"... :)


https://bitsharestalk.org/index.php?topic=28518.msg332901#msg332901

https://en.wikipedia.org/wiki/2020_AFC_Women%27s_Olympic_Qualifying_Tournament

CN-Vote Union

 Marketing: Can a young Chinese female club soccer player, who is on a popular team, and will be on the Olympic 2020  team
be educated in the basics of BitShares and how to trade and hold, etc.,and if she agrees to advocate for BTS among her friends and team and sign up at least ..20 -25 players including from OTHER local teams ...then along with the referral fees she will earn..also generous BTS shareholders will donate enough BTS to secure her LTM...?

Topic: To illustrate the absurdity of Black Swan Events
https://bitsharestalk.org/index.php?topic=28518.msg333097#msg333097

Young women and girls "talk a lot"...they generate more "buzz"  than anyone else...if they figure out a way to make a little money ...i.e get paid for what they already do...! 

Isn't that the STEEM business model....get paid for posting articles instead of giving free content to Facebook?

I have been saying for months & months now....BitShares needs to position itself to benefit from a positive Black Swan..!!


If it is even moderately successful...then REFINE, MODIFY & REPEAT in other regions and countries that will be participating in the 2020 Olympics...A lot of people are looking for jobs and making money in their spare time instead of watching TV..!
« Last Edit: August 22, 2019, 02:22:45 am by bitstopia2049 »

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #6 on: August 31, 2019, 07:33:35 pm »
https://www.womenssoccerunited.com/womens-football-leagues/

Women’s Football Leagues
There are more than 29 million registered women and girls playing football globally today,

https://www.womenssoccerunited.com/category/fixtures/

Each player has...family, friends, classmates, co-workers, neighbors,
and fans/followers.

 0.1%  = 29k   0.5%   145k   1.0%    290k   

Buyers:     Players & connected others -         10k  50k   100k  200k

Frequency of purchase:              weekly,  biweekly, monthly

@ 20190831
e.g.        10k  purchase  average of 100 bts  per week : 1 million BTS  / week. (current cost per participant  ~$3.50 /wk)       

   50k/bi-wkly       5 milliion BTS every couple of weeks..

   100k/mth         10 million BTS every month..

RESULT:    In this example about 160k unique a/c's would buy about 24 million BTS in one month....
at an affordable price, on average, even for countries with lower annual per capita income levels

   >Steady BTS demand and buy pressure..
   >Organic network growth and firm price support levels
        >BitShares positioned to benefit from any positive Black Swan event,
         (e.g....when a "Star" player purchases, endorses, promotes (paid) or advocates (voluntarily) for BTS.

In other words a small but growing group of BTS advocates in each country/region...who use social media and their own informal networks to raise the BitShares profile can make a world of difference.
And maybe a regional Marketing worker to provide language support/technical resources/information updates, etc., with one deliverable metric  --- # of new ACTIVE accounts opened on average per day/week/month leading up to the "20 Olympics

and what's the selling point.the advocates can use?

..i.e  The KISS pitch.
============================================================
There was a time when you could buy Bitcoin for less than $1....Do you wish you had bought in then..?

                  Well now here's YOUR chance with BitShares...

Check it out!...

You can start slowly and use as little as [<1% ] of your disposable income and learn how to trade cryptocurrencies or even start your own business,and while your investment is growing you can earn substantial referral income as well,.. sky's the limit...and so can your friends & associates..

For example, you could start your own neighborhood small investment club...any age group....from high school to retirees or
help fund your favorite charitable organization or help educate your family and friends on how to manage their finances,
 or show existing businesses and merchants how they can save on their operating costs and attract new customers..

...You are only limited by your imagination !

The world of money, finance and trade is changing rapidly and BitShares is there to help you make your way !


Links:

Join the community and ask any questions you may have and get the latest info.
https://bitsharestalk.org/

or read the details for yourself..
https://how.bitshares.works/en/master/user_guide/accounts/index_account.html

Opening a wallet is easy as....1..2..3  !
http://wallet.bitshares.org/


https://steemit.com/bitshares/@agorise/bitshares-is-not-a-coin-it-s-a-massive-platform-for-traders-entrepreneurs-and-even-grandma

How to exchange cash for crypto..in 1 minute !
https://steemit.com/bitshares/@kencode/goodbye-middlemen-become-your-own-central-bank
https://youtu.be/GDVpDzbCNXA      (bitsy mobile wallet)












Offline ioBanker

Re: Bitshares Marketing Group
« Reply #7 on: August 31, 2019, 07:47:38 pm »
Keep up!

I read your comments about BitShares needing a vision and a business plan, etc..

it's true...SET THE GOAL..MAKE A PLAN...and as NIKE says..."Just Do It"... :)


https://bitsharestalk.org/index.php?topic=28518.msg332901#msg332901

https://en.wikipedia.org/wiki/2020_AFC_Women%27s_Olympic_Qualifying_Tournament

CN-Vote Union

 Marketing: Can a young Chinese female club soccer player, who is on a popular team, and will be on the Olympic 2020  team
be educated in the basics of BitShares and how to trade and hold, etc.,and if she agrees to advocate for BTS among her friends and team and sign up at least ..20 -25 players including from OTHER local teams ...then along with the referral fees she will earn..also generous BTS shareholders will donate enough BTS to secure her LTM...?

Topic: To illustrate the absurdity of Black Swan Events
https://bitsharestalk.org/index.php?topic=28518.msg333097#msg333097

Young women and girls "talk a lot"...they generate more "buzz"  than anyone else...if they figure out a way to make a little money ...i.e get paid for what they already do...! 

Isn't that the STEEM business model....get paid for posting articles instead of giving free content to Facebook?

I have been saying for months & months now....BitShares needs to position itself to benefit from a positive Black Swan..!!


If it is even moderately successful...then REFINE, MODIFY & REPEAT in other regions and countries that will be participating in the 2020 Olympics...A lot of people are looking for jobs and making money in their spare time instead of watching TV..!

Thanks for the encouragement, please share with us your vision: https://bitsharestalk.org/index.php?topic=29379.0
Be part of the change and vote for the bitshares-vision proxy!
Committee account: iobanker-core
Ammar Yousef - CEO @ ioBanker OÜ

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #8 on: August 31, 2019, 08:35:24 pm »
Keep up!

I read your comments about BitShares needing a vision and a business plan, etc..

it's true...SET THE GOAL..MAKE A PLAN...and as NIKE says..."Just Do It"... :)


https://bitsharestalk.org/index.php?topic=28518.msg332901#msg332901

https://en.wikipedia.org/wiki/2020_AFC_Women%27s_Olympic_Qualifying_Tournament

CN-Vote Union

 Marketing: Can a young Chinese female club soccer player, who is on a popular team, and will be on the Olympic 2020  team
be educated in the basics of BitShares and how to trade and hold, etc.,and if she agrees to advocate for BTS among her friends and team and sign up at least ..20 -25 players including from OTHER local teams ...then along with the referral fees she will earn..also generous BTS shareholders will donate enough BTS to secure her LTM...?

Topic: To illustrate the absurdity of Black Swan Events
https://bitsharestalk.org/index.php?topic=28518.msg333097#msg333097

Young women and girls "talk a lot"...they generate more "buzz"  than anyone else...if they figure out a way to make a little money ...i.e get paid for what they already do...! 

Isn't that the STEEM business model....get paid for posting articles instead of giving free content to Facebook?

I have been saying for months & months now....BitShares needs to position itself to benefit from a positive Black Swan..!!


If it is even moderately successful...then REFINE, MODIFY & REPEAT in other regions and countries that will be participating in the 2020 Olympics...A lot of people are looking for jobs and making money in their spare time instead of watching TV..!

Thanks for the encouragement, please share with us your vision: https://bitsharestalk.org/index.php?topic=29379.0

Thanks for your reply...

As a result of my numerous thread posts and replies over the past months.."my vision", if you want to call it that has been pretty clear..

   Focus marketing to average people and SHOW them how BitShares can help them...
   Get at least one or two consumer goods retailer / distributor to accept BTS or bitAssets..
   Position BTS to benefit from inevitable Black Swan events...

      Don't chase the "investor class"... grow the BitShares network... and then the investor class will freely chase BitShares
   

In my last post I said I was believer in "the Black Swan"  and why...https://bitsharestalk.org/index.php?topic=29367.0
I've even suggested some ideas for discussion...https://bitsharestalk.org/index.php?topic=29286.0
I am not a whale just a minnow...so I leave the "vision" thing to the professionals..

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #9 on: September 08, 2019, 02:33:14 am »
https://sports.yahoo.com/uswnt-sets-attendance-record-friendly-portugal-victory-tour-philadelphia-013244011.html.

Nearly 50,000 fans attend USWNT friendly against Portugal, breaking attendance record

{excerpt}

Nearly 50,000 fans attended the USWNT's friendly against Portugal on Thursday night in Philadelphia, setting a new team record.

Even months after the U.S. women’s national team’s win at the World Cup in France, the team is still drawing massive crowds.

There were 49,504 fans at Lincoln Financial Field in Philadelphia on Thursday night for the USWNT’s friendly against Portugal, breaking the record for the largest crowd for a standalone friendly in team history.

Thursday’s match in Philadelphia was the second of the USWNT’s victory tour. More than 37,000 fans attended their match against Ireland at the Rose Bowl in Southern California earlier this month.

....The United States has three games left, one in Minnesota next week, one in Charlotte in October and the final one in Chicago.

=================================================

https://www.youtube.com/watch?v=-W2MPRlkOnA

Venezuelan Pharmacy Chain Farmarket to Accept Dash Payments in 22 Locations
« Last Edit: September 08, 2019, 02:35:30 am by bitstopia2049 »

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #10 on: September 08, 2019, 03:59:08 am »
Bitshares Marketing Group

Telegram: https://t.me/bitshares_marketing
Github: https://github.com/bitshares/marketing/

https://bitsharestalk.org/index.php?topic=29599.msg335172#msg335172

Topic: [Draft][Worker Proposal] Global Marketing Board

The proposal outlines a really good structure and scalable framework for future growth..

 It could also be a model to allow for a lot more of the community's input and energy to be channeled in a considered and deliberative way and to continue long term, proactive development rather than always reflexively reacting to events or price volatility.  {Sometimes yes it's appropriate to react quickly but not as a SOP (standard operating procedure).}

Instead of  "worker"  I agree it should be called Council or Board or as I've suggested before....DeCEO and apply it to different functional and strategic areas...since its purpose is directorial and not advisory in nature and language is important to convey unambiguous meaning.

DeCEO Marketing  - 
Board Level -   decisions/recommendations on conferences, budgets, individual worker proposals approval, branding
Manager level - News and PR, Advertising,  Regional or Country marketing initiatives, social media and promotions management
Supervisor level -  e.g where to dedicate language resources or coordinate translation volunteer efforts for smaller markets..

DeCEO - Technology :  - tech evolution and potential adoption, network security issues, user experience enhancements e.g hardware wallets, prioritizing feature development, incorporation of mobile, stealth, etc

DeCEO  -  Strategic Business Cooperation --  partnerships, collaborations, etc. -  e.g. consurmer goods retailers, distributors,  service providers, Wirex, BEOS, Citadel [https://bitsharestalk.org/index.php?topic=26310.0], Wirex, etc.,

DeCEO   -  Research projects -  e.g. UCCS BioPhil's,  Norns, Hackathons, new BitShares products, etc., DEX competitors pros/cons and future competition,

DeCEO - Financial Engineering..-  liquidity enhancement, Price Feeds, financial ratio adjustments, smartcoin produciton & diversity, etc,  proposals -- . DEXBot bitUSD:OPEN.USDT Market Making,
bitshares.finance --https://bitsharestalk.org/index.php?topic=29339.0

DeCEO -  Finances -  Network budgeting,  worker proposal expenditure audits, Captial Expenditures,  reserve and commitee funds managment,

DeCEO -  Legal and Regulatoy,

More efficient and effective system than depending on the larger community needing to vote on every worker proposal without the benefit of subject matter expertise or background, esoteric knowledge, latest developments, etc., in a variety of areas.   It also would distribute the workload and effort among a wider group of people and foster more comprehensive participation.

Voters could choose to focus their vote on matters appropriate to their knowledge/background/interest and maybe provide their proxy to others  who they feel are better suited to make judgements in other areas  or simply follow their recommendations.

Each DeCEO could have rotating appointees to participate on joint boards/councils to collaborate on coordinated efforts and to ensure that they're not working at duplicate or cross purposes.

Offline ioBanker

Re: Bitshares Marketing Group
« Reply #11 on: September 08, 2019, 12:48:05 pm »
Bitshares Marketing Group

Telegram: https://t.me/bitshares_marketing
Github: https://github.com/bitshares/marketing/

https://bitsharestalk.org/index.php?topic=29599.msg335172#msg335172

Topic: [Draft][Worker Proposal] Global Marketing Board

The proposal outlines a really good structure and scalable framework for future growth..

 It could also be a model to allow for a lot more of the community's input and energy to be channeled in a considered and deliberative way and to continue long term, proactive development rather than always reflexively reacting to events or price volatility.  {Sometimes yes it's appropriate to react quickly but not as a SOP (standard operating procedure).}

Instead of  "worker"  I agree it should be called Council or Board or as I've suggested before....DeCEO and apply it to different functional and strategic areas...since its purpose is directorial and not advisory in nature and language is important to convey unambiguous meaning.

DeCEO Marketing  - 
Board Level -   decisions/recommendations on conferences, budgets, individual worker proposals approval, branding
Manager level - News and PR, Advertising,  Regional or Country marketing initiatives, social media and promotions management
Supervisor level -  e.g where to dedicate language resources or coordinate translation volunteer efforts for smaller markets..

DeCEO - Technology :  - tech evolution and potential adoption, network security issues, user experience enhancements e.g hardware wallets, prioritizing feature development, incorporation of mobile, stealth, etc

DeCEO  -  Strategic Business Cooperation --  partnerships, collaborations, etc. -  e.g. consurmer goods retailers, distributors,  service providers, Wirex, BEOS, Citadel [https://bitsharestalk.org/index.php?topic=26310.0], Wirex, etc.,

DeCEO   -  Research projects -  e.g. UCCS BioPhil's,  Norns, Hackathons, new BitShares products, etc., DEX competitors pros/cons and future competition,

DeCEO - Financial Engineering..-  liquidity enhancement, Price Feeds, financial ratio adjustments, smartcoin produciton & diversity, etc,  proposals -- . DEXBot bitUSD:OPEN.USDT Market Making,
bitshares.finance --https://bitsharestalk.org/index.php?topic=29339.0

DeCEO -  Finances -  Network budgeting,  worker proposal expenditure audits, Captial Expenditures,  reserve and commitee funds managment,

DeCEO -  Legal and Regulatoy,

More efficient and effective system than depending on the larger community needing to vote on every worker proposal without the benefit of subject matter expertise or background, esoteric knowledge, latest developments, etc., in a variety of areas.   It also would distribute the workload and effort among a wider group of people and foster more comprehensive participation.

Voters could choose to focus their vote on matters appropriate to their knowledge/background/interest and maybe provide their proxy to others  who they feel are better suited to make judgements in other areas  or simply follow their recommendations.

Each DeCEO could have rotating appointees to participate on joint boards/councils to collaborate on coordinated efforts and to ensure that they're not working at duplicate or cross purposes.

Thanks for taking time to write these, I believe "Global Marketing Board" as term should be replaced with "Global Management Board".

Global Management Board will submit workers for (Infrastructure, marketing etc...) that would be specific and in details when it comes to for example "Annual Marketing Plan" which will have a marketing plan and it's down budget.

"Global Management Board" budget must be segregated from "Annual Marketing Plan" budget.

"Global Management Board" must be OpEx.
"Annual Marketing Plan" must be CapEx and budget should consider the BTS value.
Be part of the change and vote for the bitshares-vision proxy!
Committee account: iobanker-core
Ammar Yousef - CEO @ ioBanker OÜ

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #12 on: September 08, 2019, 08:50:27 pm »
Bitshares Marketing Group

Telegram: https://t.me/bitshares_marketing
Github: https://github.com/bitshares/marketing/

https://bitsharestalk.org/index.php?topic=29599.msg335172#msg335172

Topic: [Draft][Worker Proposal] Global Marketing Board

The proposal outlines a really good structure and scalable framework for future growth..

 It could also be a model to allow for a lot more of the community's input and energy to be channeled in a considered and deliberative way and to continue long term, proactive development rather than always reflexively reacting to events or price volatility.  {Sometimes yes it's appropriate to react quickly but not as a SOP (standard operating procedure).}

Instead of  "worker"  I agree it should be called Council or Board or as I've suggested before....DeCEO and apply it to different functional and strategic areas...since its purpose is directorial and not advisory in nature and language is important to convey unambiguous meaning.

DeCEO Marketing  - 
Board Level -   decisions/recommendations on conferences, budgets, individual worker proposals approval, branding
Manager level - News and PR, Advertising,  Regional or Country marketing initiatives, social media and promotions management
Supervisor level -  e.g where to dedicate language resources or coordinate translation volunteer efforts for smaller markets..

DeCEO - Technology :  - tech evolution and potential adoption, network security issues, user experience enhancements e.g hardware wallets, prioritizing feature development, incorporation of mobile, stealth, etc

DeCEO  -  Strategic Business Cooperation --  partnerships, collaborations, etc. -  e.g. consurmer goods retailers, distributors,  service providers, Wirex, BEOS, Citadel [https://bitsharestalk.org/index.php?topic=26310.0], Wirex, etc.,

DeCEO   -  Research projects -  e.g. UCCS BioPhil's,  Norns, Hackathons, new BitShares products, etc., DEX competitors pros/cons and future competition,

DeCEO - Financial Engineering..-  liquidity enhancement, Price Feeds, financial ratio adjustments, smartcoin produciton & diversity, etc,  proposals -- . DEXBot bitUSD:OPEN.USDT Market Making,
bitshares.finance --https://bitsharestalk.org/index.php?topic=29339.0

DeCEO -  Finances -  Network budgeting,  worker proposal expenditure audits, Captial Expenditures,  reserve and commitee funds managment,

DeCEO -  Legal and Regulatoy,

More efficient and effective system than depending on the larger community needing to vote on every worker proposal without the benefit of subject matter expertise or background, esoteric knowledge, latest developments, etc., in a variety of areas.   It also would distribute the workload and effort among a wider group of people and foster more comprehensive participation.

Voters could choose to focus their vote on matters appropriate to their knowledge/background/interest and maybe provide their proxy to others  who they feel are better suited to make judgements in other areas  or simply follow their recommendations.

Each DeCEO could have rotating appointees to participate on joint boards/councils to collaborate on coordinated efforts and to ensure that they're not working at duplicate or cross purposes.

Thanks for taking time to write these, I believe "Global Marketing Board" as term should be replaced with "Global Management Board".

Global Management Board will submit workers for (Infrastructure, marketing etc...) that would be specific and in details when it comes to for example "Annual Marketing Plan" which will have a marketing plan and it's down budget.

"Global Management Board" budget must be segregated from "Annual Marketing Plan" budget.

"Global Management Board" must be OpEx.
"Annual Marketing Plan" must be CapEx and budget should consider the BTS value.

What is the domain of the Global Management Board?     How would anyone who is not familiar with BitShares infer what the "function" of the GMB is from the title?
 is it a Board of directors?   is it an Executive committee?     Is it something else?

Generally, the goal is to first design the (organizational)l structure to support the (business) strategy

Why does a marketing plan have to be Annual?     
Any plan should allow the organization to adapt to changing and unpredictable market conditions.

Marketing Strategy is the process of aligning core capabilities with emerging or existing opportunities...i.e.  just identify the core business goals that need to be achieved…
It creates long-term effectiveness too but in its absence will only lead to continued BitShares marketing inertia..

The goal of structure is to create clarity of authority and responsibility for the core organizational functions that must be performed. 
(So money is not wasted on incompetence or fraudulent activities)
https://bitsharestalk.org/index.php?topic=27328.msg335231#msg335231


There is of course an inherent tension that emerges when planning for short-run and long-run objectives, and between decentralization and centralized control...
So to whatever extent is achievable in a decentralized environment,  it would be beneficial if the structure design can control the clash and redirect that "conflict energy" ..

If a misaligned structure is adopted an entity will simply roll along..

>> with gradually decreasing market (share) momentum,
>> rising internal friction,
>> continued impairment to its ability to scale and
>> inability to unleash its creative potential..

BitShares is pioneering in many ways and it's on a turbulent path right now...but..there is an old quote,

 “A bad system will defeat a good person every time.”

I think there are many good persons in the BitShares community...so we just need to design a system to meet a standard worthy of them..

Offline ioBanker

Re: Bitshares Marketing Group
« Reply #13 on: September 12, 2019, 03:06:35 pm »
Bitshares Marketing Group

Telegram: https://t.me/bitshares_marketing
Github: https://github.com/bitshares/marketing/

https://bitsharestalk.org/index.php?topic=29599.msg335172#msg335172

Topic: [Draft][Worker Proposal] Global Marketing Board

The proposal outlines a really good structure and scalable framework for future growth..

 It could also be a model to allow for a lot more of the community's input and energy to be channeled in a considered and deliberative way and to continue long term, proactive development rather than always reflexively reacting to events or price volatility.  {Sometimes yes it's appropriate to react quickly but not as a SOP (standard operating procedure).}

Instead of  "worker"  I agree it should be called Council or Board or as I've suggested before....DeCEO and apply it to different functional and strategic areas...since its purpose is directorial and not advisory in nature and language is important to convey unambiguous meaning.

DeCEO Marketing  - 
Board Level -   decisions/recommendations on conferences, budgets, individual worker proposals approval, branding
Manager level - News and PR, Advertising,  Regional or Country marketing initiatives, social media and promotions management
Supervisor level -  e.g where to dedicate language resources or coordinate translation volunteer efforts for smaller markets..

DeCEO - Technology :  - tech evolution and potential adoption, network security issues, user experience enhancements e.g hardware wallets, prioritizing feature development, incorporation of mobile, stealth, etc

DeCEO  -  Strategic Business Cooperation --  partnerships, collaborations, etc. -  e.g. consurmer goods retailers, distributors,  service providers, Wirex, BEOS, Citadel [https://bitsharestalk.org/index.php?topic=26310.0], Wirex, etc.,

DeCEO   -  Research projects -  e.g. UCCS BioPhil's,  Norns, Hackathons, new BitShares products, etc., DEX competitors pros/cons and future competition,

DeCEO - Financial Engineering..-  liquidity enhancement, Price Feeds, financial ratio adjustments, smartcoin produciton & diversity, etc,  proposals -- . DEXBot bitUSD:OPEN.USDT Market Making,
bitshares.finance --https://bitsharestalk.org/index.php?topic=29339.0

DeCEO -  Finances -  Network budgeting,  worker proposal expenditure audits, Captial Expenditures,  reserve and commitee funds managment,

DeCEO -  Legal and Regulatoy,

More efficient and effective system than depending on the larger community needing to vote on every worker proposal without the benefit of subject matter expertise or background, esoteric knowledge, latest developments, etc., in a variety of areas.   It also would distribute the workload and effort among a wider group of people and foster more comprehensive participation.

Voters could choose to focus their vote on matters appropriate to their knowledge/background/interest and maybe provide their proxy to others  who they feel are better suited to make judgements in other areas  or simply follow their recommendations.

Each DeCEO could have rotating appointees to participate on joint boards/councils to collaborate on coordinated efforts and to ensure that they're not working at duplicate or cross purposes.

Thanks for taking time to write these, I believe "Global Marketing Board" as term should be replaced with "Global Management Board".

Global Management Board will submit workers for (Infrastructure, marketing etc...) that would be specific and in details when it comes to for example "Annual Marketing Plan" which will have a marketing plan and it's down budget.

"Global Management Board" budget must be segregated from "Annual Marketing Plan" budget.

"Global Management Board" must be OpEx.
"Annual Marketing Plan" must be CapEx and budget should consider the BTS value.

What is the domain of the Global Management Board?     How would anyone who is not familiar with BitShares infer what the "function" of the GMB is from the title?
 is it a Board of directors?   is it an Executive committee?     Is it something else?

Generally, the goal is to first design the (organizational)l structure to support the (business) strategy

Why does a marketing plan have to be Annual?     
Any plan should allow the organization to adapt to changing and unpredictable market conditions.

Marketing Strategy is the process of aligning core capabilities with emerging or existing opportunities...i.e.  just identify the core business goals that need to be achieved…
It creates long-term effectiveness too but in its absence will only lead to continued BitShares marketing inertia..

The goal of structure is to create clarity of authority and responsibility for the core organizational functions that must be performed. 
(So money is not wasted on incompetence or fraudulent activities)
https://bitsharestalk.org/index.php?topic=27328.msg335231#msg335231


There is of course an inherent tension that emerges when planning for short-run and long-run objectives, and between decentralization and centralized control...
So to whatever extent is achievable in a decentralized environment,  it would be beneficial if the structure design can control the clash and redirect that "conflict energy" ..

If a misaligned structure is adopted an entity will simply roll along..

>> with gradually decreasing market (share) momentum,
>> rising internal friction,
>> continued impairment to its ability to scale and
>> inability to unleash its creative potential..

BitShares is pioneering in many ways and it's on a turbulent path right now...but..there is an old quote,

 “A bad system will defeat a good person every time.”

I think there are many good persons in the BitShares community...so we just need to design a system to meet a standard worthy of them..

The Global Management Board (GMB) is the elected (sole spokesperson and public face of BitShares) which is BBF now, it should have it's own budget to be utilized for management purposes only, before the election or vote every (GMB) candidate suppose to propose their management skills and management plans.

GMB scope is not to submit workers other than it's own elected GMB which was submitted prior it's election but the scope of GMB is to analyse submitted workers and review the experience with workers and communicate it to investors, GMB can be responsible to operate any centralized software that's assisting investors and workers such as budget management systems and workers payment systems, but GMB is not responsible to design and build solutions but workers proposals should be submitted and voted for building these softwares.

GMB is an OpEx worker that would be setting between investors, workers and network designed systems to facilitate and drive the communications and to take care of references and contacts as spokesperson.

When it comes to marketing, For any marketing approach, a particular marketing campaign suppose to be a worker itself and this worker suppose to show a marketing plan and suppose to justify it's budget prior approval, the budget should show where are these spending going and that's the case with every worker.

I can image us having 3 workers for 3 different marketing plans working together and handled by different workers.

I will be drafting and drawing more about the structure that I have in mind which is fully compatible with decentralized organization and I hope community would like it.
Be part of the change and vote for the bitshares-vision proxy!
Committee account: iobanker-core
Ammar Yousef - CEO @ ioBanker OÜ

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #14 on: September 16, 2019, 07:50:27 pm »
Dinwiddie To Securitize NBA Contract

https://www.ccn.com/dinwiddie-leads-crypto-charge-tokenizes-his-nba-contract/

[EXCERPT...]


A New Kind of Contract
According to Shams Charania of The Athletic, the NBA player will convert his contract, worth $34 million over three years, into a digital token.
He plans to start his own company which will “securitize” his contract into digital form and allow him to receive a lump sum payment. Charania said Dinwiddie will likely receive less than the total amount upfront.

By securitizing his contract, Dinwiddie loses out on some future income in exchange for the lump-sum payment. However, he would have more money to invest immediately.

Charania explains in The Athletic,
   "A token is a digital currency term. The bond exists in the digital currency world. Instead of buying the bond from a broker, it is through a token.
 According to sources, this Dinwiddie bond would pay investors principal back and interest, which would be covered by what the Nets owe him.”



If anyone was going to tokenize an NBA contract, it would be the guy who describes himself on his Instagram page as “just a tech guy with a jumper.” Dinwiddie has a history of investing in bitcoin. He even said his shoe brand would accept the flagship crypto.

Not long after he retweeted a video of Draymond Green praising LeBron James for showing athletes how to take control of their future, he simply tweeted out “$btc.” It got a cute response from crypto exchange Binance BitShares. {if only this were true}

He’s not the only professional sports player who's touted bitcoin. Chargers tackle Russell Okung recently changed his Twitter handle to “Pay Me in Bitcoin.”
NFL quarterback Matt Barkley has requested payment in bitcoin from several teams.


Could Brooklyn Nets Go Full Crypto?

As more players get serious about investing, the hype about bitcoin and tokenized contracts will likely only grow. In fact, don’t be shocked if Dinwiddie gets his new superstar teammates onboard.
All-star Kyrie Irving and former MVP Kevin Durant both landed in Brooklyn this summer. Durant, who just signed a four-year contract worth $164 million, owns an investment company, Thirty Five Ventures. Surely, Dinwiddie will be in
his ear about crypto. Meanwhile, Kyrie Irving, who just signed a four-year/ $136 million deal, is a no stranger to counter-culture. He once announced that the Earth was flat. It probably won’t take much to convince him that our centralized monetary system is flawed and bitcoin is the answer.

==========================================================

https://bitcoinist.com/nba-star-to-convert-his-34m-contract-into-a-digital-investment/

[Excerpt..]

Bitcoin and its blockchain technology are not only dramatically changing the FinTech industry, but they are also disrupting other industries sectors, including sports.

For example, a soccer team bought a player using a digital asset. In effect, in 2018, one of the first transactions using cryptocurrencies in soccer, occurred when the Turkish team Harunustaspor bought a 22-year old footballer named Omer Faruk Kıroglu. Harunustaspor completed this transaction using Bitcoin.

On the other hand, cryptocurrency-based betting platforms are becoming popular in sports. As Bitcoinist reported earlier, Decibet is a platform that enables people to bet on several soccer leagues from all over the world. Decibet platform accepts major cryptocurrencies such as Bitcoin, Ethereum, Bitcoin Cash, Litecoin, Dash
=====================================================================
https://bitsharestalk.org/index.php?topic=29616.0
How to use Committee Funds
=====================================================================

Maybe Committee and CN-Vote China and Peerplays can join forces to kickstart to fund development and promotion of  BTSBet a platform that enables people to bet on several soccer leagues from all over the world, and accept major cryptocurrencies and bitCNY, bitUSD, bitEUR, bitGBP, bitKRW, bitYEN, etc., and then allow other investors to buy in to fund continued growth?

To win.. You don't have to reinvent the wheel...just sell more cars..

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #15 on: September 16, 2019, 07:51:59 pm »
Set to sticky, hopefully more people will see even if no activity.

Chee®s

Why moved from Sticky?

Offline abit

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Re: Bitshares Marketing Group
« Reply #16 on: September 18, 2019, 12:28:11 am »
Set to sticky, hopefully more people will see even if no activity.

Chee®s

Why moved from Sticky?
Actually people ignore sticky posts.
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BTS witness: in.abit

Offline Digital Lucifer

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Re: Bitshares Marketing Group
« Reply #17 on: September 18, 2019, 06:44:46 pm »
Set to sticky, hopefully more people will see even if no activity.

Chee®s

Why moved from Sticky?
Actually people ignore sticky posts.

So we should change basic forum functionalities that serve purpose for nearly 2 decades millions just because of dozens of ignorant users ?

e.g. If there is no activity on the post, it will drop to bottom of the 1st pagination page or even move to 2nd. If its set to sticky, it remains on top forever.

Milos (DL) Preocanin
Owner and manager of bitshares.org through Consensus
Move Institute - RN: 2098555000
Murska Sobota, Slovenia, SI.

Offline bitstopia2049

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Re: Bitshares Marketing Group
« Reply #18 on: September 19, 2019, 05:01:30 am »
Set to sticky, hopefully more people will see even if no activity.

Chee®s

Why moved from Sticky?
Actually people ignore sticky posts.

So we should change basic forum functionalities that serve purpose for nearly 2 decades millions just because of dozens of ignorant users ?

e.g. If there is no activity on the post, it will drop to bottom of the 1st pagination page or even move to 2nd. If its set to sticky, it remains on top forever.

It's true a lot of people ignore sticky posts.....IF the subject is irrelevant to their needs or interests or they have read it all before.. but I assumed that BitShares Marketing would be relevant to all, (except Spam bots) and would last until


a)  the end of the Internet
b) the end of BitShares (purchased by Facebook?)
c) the end of Oil  or
d) the end of money   (i.e when everything is free !)



Offline Dinko

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Re: Bitshares Marketing Group
« Reply #19 on: September 25, 2019, 07:53:02 pm »
Hello people. As I live in the cheap outsourced "Silicon Valley" in EU - Bulgaria, I have an idea of us recruiting professional marketing company with cryptocurency major. Yes there is such out there and the headquarters are in Sofia. Should I contact them for an offer so we can finally got something real going on with this marketing already?
“The most unprofitable item ever manufactured is an excuse.”