Maybe bytemaster can elaborate on the marketing strategy for keyhotee. There should be a lot of space for coupling BitShares and keyhotee marketing.
In an attempt to make a profound statement, keyhotee is more important than BitShares until BitShares is more important than keyhotee. When the latter becomes the former, we'll be rich.
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That is a profound statement! 
Keyhotee was conceived as:
1. A line of defense in the War on Privacy.
2. An on-ramp to Free Space and the DAC ecosystem.
The mega-trend of concerns about invasion of privacy and corruption of manned organizations that are Too Big to Quit (TBTQ) when coerced, is expected to bring a lot of crypto-newbies to Keyhotee where they will find secure interfaces to all BitShares DACs at their fingertips.
This is where the newly-awakened will learn the value of incorruptible unmanned companies.
Having some sample shares waiting there for them to try out those DACs makes incredibly good sense.
The problem with this marketing strategy is it relies on people being in fear. What about the vast majority who aren't in fear and who either are young and naive or who haven't had the case made to them why Keyhotee is important?
I think Keyhotee is good for marketing to a certain demographic that is radical libertarian or which wears privacy invation but I think social entrepreneurs will create the industry. The users of keyhotee are important too so don't get me wrong but I think people are underestimating the impact of social entrepreneurship on the community.
Having money and getting rich doesn't matter if you don't have a plan for what to do. A lot of people are offering marketing plans which will somehow "make us rich" but they have no plan for what they want to do. Without social entrepreneurship then it looks like our community is just a bunch of guys trying to get rich with no long term plan and that isn't the case at all.
What I hope to see by bringing in social entrepreneurs is a lot of DACs which might have been non-profits can be made sustainable so that they can be more effective. The non-profit sector is huge and the only reason it's non-profit is because there wasn't an easy way to do a social corporation until now.
So while I support promoting Keyhotee, I think most people who aren't already in the crypto community don't know what Keyhotee is or why they will need it. I don't see people using PGP so why would I think everyone would rush to Keyhotee? People need a reason to have to use Keyhotee so you have to show people how using Keyhotee can help their social causes. For example if an NGO could be convinced to use Keyhotee then they could show thousands of people Keyhotee as a function of their NGO and the whole thing could be funded by tax free donations.
And with people who have social causes you don't have to explain why the technology is important.
You just have to explain how the technology can help them do what they are trying to do more efficiently. You have to appeal to hope, optimism, not just fear.
Not so sure I agree with you...it only feels that way right now because all the other DACs have not yet had time to build up, mature and gain a foothold. I mean imagine what happens when techies realize that ObamaCare no longer has to be a death sentence (like it was meant to be), because a portion of the entire ecosystem was developed to give a % of their dividends to the Mutual Aid DAC...
This is what I mean. Social entrepreneurs are trying to use technology right now to improve healthcare. Rather than offer an alternative to Obamacare in specific, you should instead show social entrepreneurs that they can use the technology as a tool to make the healthcare industry better.
Let them figure out how, let them deal with the politics. Just focus on the technology and what it can do. Just as if you're showing someone the Internet or a personal computer for the first time ever. They don't want for us to tell them how we think it should be used or give out views on Obamacare. What they want is to use these valuable tools in a way which can improve their lives and if these tools can make healthcare better and cheaper then you'll have lots of organizations want the tools.
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