It's often been said that NXT could potentially be one of the main competitors to BTSX.
Sometimes I get worried that BTSX isn't penetrating the alt-coin market more just by people learning and investigating about how freaking awesome BitAssets are now that it's at no.4.
However it's interesting to see NXT are getting very little love at the moment. $23 million is very low valuation. They also have $15 million+ worth of different assets on their platform and you'd think leading in that market would have more value and that each one of those assets has a unique feature that would bring more people into NXT...
So not that BitShares can't do better, but in a way it's reassuring that BitShares pre-marketing lull doesn't necessarily represent a critical fault with marketing in general. Also the alt-coin market is pretty dead. No.5 (NXT) + everyone below them is < $200 million.
So while personally I'm a big fan of anything that makes the message simple like 'Whatisbitusd.com' - simplify, simplify, simplify... The truth is everything else is really quiet atm.
Hmm... Except NuBits perhaps.